Be honest and do the right thing - even when no one is watching.
Doing any task (no matter how big or small) to a high level makes quality work. In our company, quality work makes for quality products and services, which makes for happy customers.
In all interactions, with all people. Treat colleagues, suppliers, vendors and customers with respect.
Consistency and dedication will take you far.
As all good stories do, ours started when a girl met a boy. She made him some delicious ice cream sandwiches - and it was love at first bite. She decided to bring her ice cream creations to pop-ups and farmer's markets around Singapore, and to her great delight people loved them! So what started as a simple craving and passion for baking for loved ones transformed into an opportunity to serve up homemade ice cream products to the wider community.
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