Sign up to access all features of our service
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Senior Marketing Executive

Universal Music Group

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.

We are in search of a Senior Executive, Marketing to be based in Singapore.

You Eat, Live, Breathe Music

Creativity runs in your blood

What you'll do:

Campaign Strategy & Execution

Develop and lead Singapore-specific marketing campaigns for international music releases. You don't just adapt global playbooks — you build on them with local intelligence, audience insight, and a clear point of view on what will resonate here.

DSP & Streaming Marketing

Drive visibility and performance across Spotify, Apple Music, YouTube, and TikTok. Pursue editorial placements, playlist opportunities, and platform partnerships with intent and consistency.

Social Media & Content Marketing

Execute social activations that feel native, not forced. You understand platform formats, content trends, and audience behaviour well enough to know when to follow a trend and when to set one. You stay ahead across Instagram, TikTok, and whatever comes next.

Media & Press Relations

Manage relationships with local media, radio, music press, and lifestyle publications. Ensure international artists receive meaningful, well-positioned coverage in the Singapore market when it matters most.

Creator & Influencer Partnerships

Collaborate with Singapore's most relevant content creators and KOLs to amplify releases in ways that feel authentic rather than transactional. Own the brief, manage the partnership, and deliver results.

Data Analysis & Reporting

Track, interpret, and act on campaign performance data — streaming figures, social analytics, and key metrics. You balance strong instincts with data-backed decision making, and communicate findings clearly to regional stakeholders.

On-Ground Activations

Conceptualize and coordinate pop-ups, listening sessions, in-store moments, and experiential touchpoints that bring campaigns to life beyond the screen. Every activation should feel considered and on-brand.

Cross-Team Collaboration

Work closely with regional marketing, A&R, creative, and label teams. You communicate proactively, share ideas openly, and contribute to a culture where the whole team moves forward together.

What you bring:

  • You are a MUSIC LOVER! A genuine passion for music — across genres, formats, and cultures — that goes beyond the professional
  • 4+ years of experience in marketing, preferably within music, entertainment, media, or a creatively driven industry
  • Deep familiarity with Singapore's music and cultural landscape, including key platforms, media, and audience behaviours
  • Strong pop culture fluency — you follow trends, understand what drives them, and know how to apply that knowledge strategically
  • Deeply attuned to audience behaviour and cultural trends, with the ability to translate that insight into fresh, imaginative campaigns that meet audiences where they are
  • A data-informed approach — you use analytics to sharpen your instincts and validate your decisions
  • Digital fluency across social platforms, DSP marketing tools, and campaign management workflows
  • A proactive, collaborative mindset — you bring ideas, take ownership, and follow through

Interested Please follow the link to submit your application today!

Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Vacancy posted 12 days ago
Similar jobs that could be interesting for youBased on the Senior Marketing Executive in Singapore vacancy
  • 2600 - 3300 SGD

     ...Job Summary Supports marketing events, campaigns, vendor management, research and budget coordination. Handles admin tasks, collaborates...  ...Responsibilities Support the planning, coordination, and execution of marketing events, including logistics, setup, teardown, and... 

    EU HOLIDAYS PTE. LTD.

    Singapore
    1 day ago
  • 3000 - 4000 SGD

     ...Senior/Marketing Executive We exist to connect. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Mashwire is the place for you. You will be reporting to the Senior Marketing Director, collaborating... 

    MASHWIRE PTE. LTD.

    Singapore
    3 days ago
  • 3900 - 4700 SGD

     ...Instagram, Facebook, LinkedIn, TikTok, YouTube (Etc) ~ Plan and execute digital campaigns to boost brand awareness, engagement, and...  ...Analyse performance metrics and insights to continuously improve marketing effectiveness. ~ Handle and respond to customer enquiries from... 

    ALSTERN TECHNOLOGIES SINGAPORE PTE. LTD.

    Singapore
    2 days ago
  • 4000 - 4500 SGD

     ...Local Responsibilities: • Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing. • Work with external agency on the creation and development... 

    FLINTEX CONSULTING PTE. LTD.

    Singapore
    3 days ago
  • 3500 - 4000 SGD

     ...concept, we also have  Spanish, Taiwanese and Japanese restaurant concepts. Key Roles & Responsibilities ✨ : Marketing Leadership & Campaign Execution ● Provide day-to-day leadership and guidance to the marketing team across campaign planning, execution, and... 

    SURREY HILLS HOLDINGS (PRIVATE LIMITED)

    Singapore
    9 days ago
  • 4000 - 4400 SGD

     ...Marketing Executive/Senior Executive Combine data analysis to build the foundational datasets and insights that drive sales analysis and market development Build and maintain the datasets and reports that define sales direction Promotional planning, lead generation... 

    PERSONNEL LINK JOBHUB PTE. LTD.

    Singapore
    9 days ago
  • 3200 - 4500 SGD

     ...Got great ideas? Love marketing? Enjoy seeing your campaigns actually make an impact? We're looking for a creative, hands-on, and energetic  Senior Marketing Executive to help grow our brand, generate leads, and bring exciting marketing ideas to life. If you're someone who... 

    PAN PACIFIC VAN & TRUCK LEASING PTE. LTD.

    Singapore
    9 days ago
  • 3600 - 5000 SGD

     ...Looking for a dynamic Senior Marketing Executive to lead the marketing of the company’s key initiatives, events and training programmes. You are responsible to drive participation, build awareness, and ensure sustained engagement for the Company initiatives and flagship events... 

    PROPNEX REALTY PTE. LTD.

    Singapore
    16 days ago
  • 3300 - 3800 SGD

     ...Job Description: We are looking for a passionate and creative Senior Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies to increase our online presence, engage our audience, and drive... 

    HARRIANN'S PTE. LTD.

    Singapore
    17 days ago
  • 3400 - 5000 SGD

     ...about value but providing consistently quality and innovative products. Job Overview InstaChef is looking for a hands-on  Senior Marketing Executive to support our Singapore market launch across brand communications, media relations, events, and partnerships. You will... 

    AIKIT PTE. LTD.

    Singapore
    17 days ago
  • 3500 - 4500 SGD

     ...Responsibilities: Event Management : Plan and execute promotional events, webinars, and trade shows to enhance brand visibility and customer engagement. Digital Marketing : Optimize SEO, SEM, email marketing, social media, and online ads to drive traffic, engagement... 

    KONICA MINOLTA BUSINESS SOLUTIONS ASIA PTE. LTD.

    Singapore
    16 days ago
  • 4000 - 5000 SGD

     ...We are seeking a proactive, detail-oriented Senior Marketing Executive. The ideal candidate will have strong and solid understanding of marketing skills. At Ma Kuang, our core recruitment philosophy is to  hire the right person, join us today ! 1. Strategic Marketing & Campaign... 

    SIN KANG TCM CLINIC PTE. LTD.

    Singapore
    3 days ago
  • 3500 - 4500 SGD

     ...Job Description Industry/ Organization Type: Manufacturing (Home Appliances) Position Title: Senior Marketing Executive Working Location: Ubi Working Hours: 5 days (Mon – Fri, 8.30am – 5.30pm) Salary Package: Basic salary up to $4,200 + Variable Bonus Duration... 

    ANRADUS PTE. LTD.

    Singapore
    1 day ago
  • 3500 - 5500 SGD

     ...Job Responsibilities Execute loyalty campaigns, strategic partnerships and promotions...  ...minimum 21 years of age Diploma/Degree in marketing, Business Administration, or a related...  ...Candidates with more years of relevant experience may be considered for more senior roles.... 

    RESORTS WORLD AT SENTOSA PTE. LTD.

    Singapore
    2 days ago
  • 4500 - 5300 SGD

     ...KeyResponsibilities Identify emerging market avenues and new revenuechannels to spearhead, administer and grow corporate sales revenue sustainably. Source and develop client portfolios acrossSingapore’s construction, civil engineering and architectural industries viaproactive... 

    AVA GLOBAL PTE. LTD.

    Singapore
    3 days ago
  • 4000 - 4400 SGD

     ...participates in major local and international cultural festivals, showcasing a broad range of dance arts. Job Summary The Senior Executive, Arts & Marketing supports DES’s productions, programmes, and marketing efforts through hands-on arts operations and marketing execution... 

    DANCE ENSEMBLE SINGAPORE LTD

    Singapore
    5 days ago
  • 3500 - 5000 SGD

     ...Job Description Industry/ Organization Type: Manufacturing (Home Appliances) Position Title: Senior Marketing Executive Working Location: Ubi Working Hours: 5 days (Mon – Fri, 830am – 530pm) Salary Package: Basic salary up to $5,000 + Variable Bonus Duration... 

    ANRADUS PTE. LTD.

    Singapore
    5 days ago
  • 2500 - 3500 SGD

    JOB SCOPE AND DUTIES 1. PRODUCE PUBLICATIONS 1.1 Produce monthly digital EDM 1.2 Produce annual report 1.3 Produce annual directory 1.4 Produce other publications such as anniversary book, etc (when required) 2. PRODUCE PUBLICITY AND COMMUNICATION MATERIALS...

    Association of Singapore Marine and Offshore Energy Industri...

    Singapore
    12 days ago
  • 4000 - 5500 SGD

     ...team, you will have many opportunities to contribute to integrated marketing communications and digital engagement initiatives that build...  ...nuclear safety and energy research. Responsibilities Plan and execute integrated marcomms campaigns across digital and traditional... 

    NATIONAL UNIVERSITY OF SINGAPORE

    Singapore
    12 days ago
  • 2800 - 4400 SGD

     ...About the role We’re looking for a commercially driven  Senior/ Sales & Marketing Executive to grow our beauty portfolioacross  Singapore and selected overseas markets . This is a hands-onrole that blends  key account management, field sales execution, trademarketing,... 

    MAYSQUARE PTE. LTD.

    Singapore
    12 days ago
  • 3500 - 4500 SGD

     ...Responsibilities: Campaign Marketing Ideate, plan and and execute marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic. Develop campaign and advertising comms in coherence with TANGS’ brand positioning... 

    C.K. TANG LIMITED

    Singapore
    16 days ago
  • 4200 - 5500 SGD

    Company Overview D’ Perception, established in Singapore since 1991, is a leading commercial interior design practice in the Asia-Pacific region. We deliver exceptional, integrated workspace, retail, and hospitality interiors that align with clients’ business needs and budgets...

    D' PERCEPTION SINGAPORE PTE. LTD.

    Singapore
    28 days ago
  •  ...and collect and marketplace).   The Opportunity   Our Marketing organization aims to inspire and connect people through meaningful...  ...beauty expert.    Your Role at Sephora   As a Senior Executive, Brand Partner Marketing, you will be responsible for establishing... 

    Sephora

    Singapore
    17 hours ago
  • 3000 - 4800 SGD

     ...utilizing software like Microsoft, SAP, and company systems Build, maintain, and analyze datasets to guide sales directions and map out market development. Lead B2B lead generation, promotional planning, and sales enablement campaigns to drive measurable growth.... 

    RN CARE PTE. LTD.

    Singapore
    1 day ago
  • 3500 - 4500 SGD

     ...outreach, referral development, patient concierge support, and marketing initiatives to support organizational growth and service excellence...  ...Partnerships, Outreach & Business Development Develop and execute outreach initiatives to engage GPs, clinics, and healthcare partners... 

    SINGAPORE BREAST SURGERY CENTER PTE. LTD.

    Singapore
    2 days ago
  • 3000 - 4500 SGD

     ...Job Summary Support marketing and recruitment efforts to increase student enrolment by developing and executing targeted initiatives, managing events, and collaborating with internal and external stakeholders to achieve strategic enrolment and revenue goals. Responsibilities... 

    TMC ACADEMY PTE. LTD.

    Singapore
    2 days ago
  • 3000 - 5000 SGD

     ...We are looking for a driven and results-oriented Marketing Executive who will play a critical role in supporting the Marketing team on initiatives to ensure the brand’s objectives are met. This individual should have a strong understanding of creating and managing end-to-end... 

    AVLINE BEAUTY SECRET PTE. LTD.

    Singapore
    3 days ago
  • 4000 - 5500 SGD

     ...Senior Marketing & Communications Executive We're looking for someone who can hit the ground running. This role sits across multiple business units in Southeast Asia, supporting brands at different stages with marketing and communications work that actually moves the... 

    HRNET ONE PTE LTD

    Singapore
    22 days ago
  • 3200 - 4500 SGD

     ...Job Description:  As EM Services expands its communications function to include marketing communications, we are seeking a Marketing Communications Executive to support the development of engaging, audience-focused content while maintaining strong corporate and governance... 

    E M SERVICES PRIVATE LIMITED

    Singapore
    23 days ago
  • 4500 SGD

     ...utilize artificial intelligence tools to enhance content production, automate routine tasks, and boost the effectiveness of digital marketing operations. Assess user experience (UX) and suggest measures to improve website functionality and usability. Assist with website... 

    RECRUIT FAST PTE. LTD.

    Singapore
    1 day ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Senior Marketing Executive. Be the first to apply!