Head of Digital & Customer Marketing

Sony Electronics Singapore is seeking a strategic and commercially driven Head of Digital & Customer Marketing to lead the company's digital growth, customer engagement (CRM & loyalty), and e-commerce functions.

The role is accountable for establishing strategic direction, driving business performance, developing organisational capabilities , and ensuring effective execution through a team of specialists.

The role also serves as the local lead for digital transformation and customer technology initiatives , partnering closely with regional headquarters and cross-functional stakeholders to implement new systems, processes and capabilities that support Sony's evolving customer strategy.

What you will be doing

1. Strategy & Business Performance

• Define the annual Digital, E-commerce and Customer Marketing strategy aligned with business objectives
• Establish department priorities, KPIs and resource allocation plans
• Own departmental performance across Digital Marketing, CRM, E-commerce & Product marketing — including sales, profit, traffic, acquisition, engagement and retention
• Identify growth opportunities and provide strategic recommendations to senior management on market trends, customer behaviour and digital opportunities
• Drive a performance and accountability culture, underpinned by regular business reviews and reporting to local senior management and regional headquarters.

2. Team Leadership & Capability Development

• Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty and Product Marketing (only selected DTC exclusive categories)
• Provide coaching, guidance and decision-making support to team members
• Establish clear roles, responsibilities and development pathways
• Foster collaboration, innovation and continuous improvement within the team

3. Stakeholder & Cross-Functional Management

• Serve as the primary lead between local business teams and regional headquarters on customer and digital initiatives
• Align priorities across Product Marketing, Sales, Sony Store, Customer Service and external partners
• Facilitate decision-making and resolve cross-functional challenges that impact business performance
• Ensure local market requirements are represented in regional and global discussions

4. Digital Transformation & Operational Excellence

• Act as the local business owner for customer marketing systems, platforms and transformation initiatives
• Lead the evaluation, implementation and adoption of new customer engagement, loyalty and marketing technology solutions
• Establish governance frameworks, operating procedures and performance standards across the department
• Champion process improvement, automation and data-driven decision making
• Oversee risk management, compliance, escalation management and operational issue resolution

5. Product Marketing — PlayStation, Reon & Xperia

• Provide oversight for go-to-market and in-store marketing execution for PlayStation, Reon and Xperia categories, sold exclusively through Sony Store

6. Success Measures

• Achievement of Digital, CRM, E-commerce & Product Marketing KPIs
• Customer acquisition and retention growth
• Revenue & profit contribution from e-commerce channels
• Successful implementation of transformation initiatives
• Team engagement and capability development
• Operational efficiency improvements
• Stakeholder satisfaction and cross-functional alignment