Director, Marketing, Southeast Asia

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across more than 37 locations around the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We are seeking a dynamic and experienced Regional Marketing Director to lead our marketing efforts across Singapore and Southeast Asia. This role is pivotal in driving brand awareness, customer acquisition, and revenue growth in the region. As a key member of the SEA leadership team, you will develop and execute integrated marketing strategies that resonate with our target audiences and align with our global objectives.​

Responsibilities:

• Strategic Leadership: Develop and implement comprehensive B2B marketing strategies that encompass brand building, demand generation, and customer engagement across multiple channels.​ Surface and champion customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments. 

• Integrated Campaigns: Lead the creation and execution of integrated marketing campaigns, including digital marketing, events, content marketing, SEO, ABM, and performance marketing, to drive measurable business outcomes.​

• Performance marketing: Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more

• Field marketing: including first and third party events, comarketing with partners, product launches and ABM

• Team Management: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.​

• Cross-Functional Collaboration: Work closely with sales, product, and global marketing teams to ensure alignment and maximise the impact of marketing initiatives.​

• Market Expansion: Identify and capitalise on opportunities to expand Airwallex's presence in Southeast Asia, tailoring strategies to local markets while maintaining brand consistency.​

• Data-Driven Decision Making: Utilize analytics and market research to inform strategy, optimise campaigns, and report on key performance indicators.​

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 15+ years of marketing experience, with a strong focus on B2B marketing in technology or fintech sectors.​

• Extensive team management experience

• Proven track record of developing and executing integrated marketing campaigns that drive both brand awareness and lead generation.​
  Demonstrated experience in leading and scaling marketing teams across multiple markets.​

• Strong analytical skills and a data-driven approach to decision-making.​

• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.​

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.​

• Familiarity with the Southeast Asian market landscape and cultural nuances.

• Bachelor's degree in a relevant field

Preferred qualifications:

• Experience in the fintech industry or high-growth startup environments.​

• ​Proficiency in marketing automation tools and CRM systems.​

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.