Executive, Key Accounts
3200 - 3500 SGDKao Singapore Private Limited
Responsibilities:
To achieve the monthly net sales target for the assigned accounts based on the yearly budget set
To achieve positive account profitability and Sales Contribution Profit (SCP).
To build good working relationship with and understand the customer to anticipate and satisfy customer needs through value-added customer service and customer care activities.
To raise brand/product awareness & visibility for Kao’s brands at store level.
To work closely with the assigned key customer accounts to ensure that sales, distribution and merchandising opportunities are maximized, and the year’s sales budget is achieved.
To track A&P spend and undertake monthly accounts profitability analysis to improve levels of profits contribution from the assigned accounts.
To analyse and evaluate customer account sales trends and specific brand/category performance to improve volumes/value, Kao’s share of the business, distribution width and depth and merchandising/promotional thrusts.
To work closely with Marketing / Trade Marketing to develop and implement innovative and impactful in-store sales promotion and merchandising programmes which will improve visibility and profitability.
To provide feedback on trade developments and serve as the customer’s advocate within Kao to ensure that the company is constantly aligned to its key customers.
· To conduct business reviews with the assigned customer accounts with Senior Sales Manager to improve sales performance and develop Kao’s business within the account.
· To provide guidance and coaching to the Field Assistant’s team for monthly cycle activities, field route and merchandising guidelines
· To undertake regular field visits to monitor stock levels and displays; to develop relationships at the store level; keep abreast of, and provide feedback on, competitive developments; and gauge consumer purchase patterns.
Requirements:
Diploma/Degree in Sales, Marketing, Business, or equivalent
Minimum 1 year of relevant experience in Key Account Management or FMCG sales
Strong communication, negotiation, and account management skills
Good analytical and planning abilities
Proactive, responsible, and able to work independently with discipline and integrity
Possess own vehicle (preferred)
3500 - 5000 SGD
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