Regional Marketing Executive, Asia Pacific

Sound connects us. At Advanced Bionics, we believe everyone can enjoy a life filled with sound. For over 30 years, we’ve been creating leading cochlear implant solutions that help people hear again, or for the first time.

Across Asia Pacific, we support surgeons, audiologists, recipients, and caregivers across 16+ markets through a mix of direct and distributor markets.

As Regional Marketing Executive, Asia Pacific, you will support regional campaigns, events, digital initiatives, and cross-functional marketing activities across the region. This is a hands-on role covering content adaptation, digital support, event execution, operational coordination, and AI-enabled marketing initiatives.

More about the role:

As a key member of our team, you will require strong interest and hands-on capability in leveraging AI to enhance marketing effectiveness, productivity, and data-driven decision-making across APAC markets that will include but not limit to the followings:

Regional Marketing Operations

· Support execution of regional campaigns, product launches, webinars, educational programs, and congress activities across APAC

· Coordinate marketing timelines, approvals, asset adaptation, and dissemination across markets

· Support APAC country teams and regional stakeholders with marketing requests, coordination, and campaign activities

· Help prepare and maintain the Voice of APAC by consolidating market insights, campaign feedback, and regional inputs to support planning and reporting to global stakeholders

· Support development and execution of regional marketing initiatives aligned with APAC commercial priorities

· Contribute ideas to improve marketing effectiveness and operational efficiency

Content Adaptation & Creative Support

· Support adaptation and formatting of marketing materials including brochures, presentations, event assets, email visuals, and digital content·

· Develop supporting regional marketing materials where existing global assets do not fully meet local or regional needs

· Ensure all adapted content complies with brand guidelines and relevant local market requirements

Digital Marketing & Platform Support

· Support management of regional digital platforms including websites, email marketing, webinars, social media, and digital resource libraries

· Support lead generation and customer engagement activities through digital campaigns, webinars, email communications, and regional marketing initiatives

· Assist in deployment of digital campaigns and coordination of marketing activities across platforms

· Support webinar and event registration platforms, attendee communications, and post-event reporting

· Assist with organization and maintenance of digital assets and shared marketing repositories

Events & Execution

· Support planning and on-site execution of regional congresses, workshops, webinars, meetings, and product launches

· Coordinate event logistics, attendee communications, and event materials

· Support preparation of congress-specific materials and exhibition assets

· Support post-event follow-up, reporting, and process improvement initiatives

AI-Enabled Marketing & Automation

· Identify and support implementation of AI tools to improve marketing efficiency (content creation, campaign optimization, segmentation, reporting)

· Leverage AI tools (e.g., Copilot, CRM analytics, automation platforms) to generate insights and improve engagement

· Support personalized engagement and lead generation initiatives using AI-enabled approaches

· Continuously test and optimize marketing performance using data-driven and AI-driven insights

Vendor Coordination

· Coordinate with external vendors including event suppliers, printers, freelancers, translation vendors, and marketing production vendors.

· Coordinate vendor briefs, timelines, quality checks, and invoicing

Cross-functional Collaboration

· Collaborate closely with APAC marketing teams, distributors, Clinical, Education & Training, Sales, and external vendors to support regional marketing activities
· Support other marketing operational and administrative tasks as assigned by the line manager

More about you:  

You are a strategic thinker with a passion for driving innovation in a complex, global environment. You thrive on organizational challenges and are comfortable navigating uncertainties with a proactive mindset.
· Education & Experience: You hold a bachelor’s degree in marketing, Communication, Digital Marketing, Business or related field, including at least 3 years’ experience in marketing coordination, event management, content adaption or regional marketing roles

· Core Competencies: You have a proven track record of hands-on experience using AI tools for marketing (content generation, analytics, automation) understanding AI improves campaign performance and targeting. Those with experience in Healthcare medical devices will be a plus

· Personal Growth : You possess strong self-awareness, regularly self-driven with a proven ability to thrive under pressure and analyze complex problems.

· Social & Communication: You are a team player with strong communication and coordination skills, comfortable working with cross functional regional stakeholders.

· Skills: You are proficient in English (oral and written) and additional regional Asian languages are a plus as you will be handling APAC market. You should also be proficient with MS Office 365, Digital Marketing , Adobe Creative Suite ( InDesign, Illustrator, Photoshop), Canva or similar content adaptation tools.