Digital Marketing Associate, APAC
Full-time
Zurich Insurance Company Ltd.
We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC. This role combines partner marketing, marketing analytics, AI-led marketing innovation and regional stakeholder coordination. You will work at the intersection of data, creativity, and emerging technology (AI) - contributing to innovative marketing programmes across the region.
We are particularly keen to hear from candidates who have worked in consumer digital businesses - e-commerce, fintech, insurtech, consumer apps, or digital-first brands - where pace, experimentation, and customer-centricity are the norm.
Key ResponsibilitiesPartner Marketing and Optimization
- Support partner marketing initiatives by collaborating with Business Units and partners to drive joint marketing activities and customer engagement.
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
Analytics and Reporting
- Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
- Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
- Translate data insights into clear, actionable recommendations for Business Units, senior stakeholders and partners.
AI-led Marketing Innovation
- Identify and evaluate marketing innovation opportunities together with regional teams and Business Units
- Drive adoption of existing AI-powered marketing initiatives by planning and executing closely with Business Units
- Use generative AI tools to create and iterate on marketing assets including images, videos, ad creatives, and content variations.
- Build and maintain AI-assisted content workflows - prompt libraries, content templates, brand voice guidelines - that allow the team to produce high-quality assets at speed and scale.
Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent).
- Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- Experience using generative AI tools for creative production (image, video, or copy generation).
- Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
- Strong communication, organisation, and stakeholder management skills.
- Confident communicator in English and Mandarin will be a plus, with the ability to navigate multicultural and cross-market environments.
- Good design sensibility and visual literacy.
Preferred (Strong Advantage)
- Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze, or equivalent).
- Experience running or supporting WhatsApp Business / conversational commerce campaigns.
- Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- AI-native mindset: uses AI tools instinctively to work faster and better
- Data-driven and analytical: interprets numbers with commercial judgement, not just reporting.
- Consumer-first thinking: understands the customer funnel and what moves conversion.
- Curious and self-directed: tracks emerging marketing technology and brings ideas to the table.
- Strong attention to detail: quality output, clean data, reliable tracking.
- Collaborative and proactive: works effectively across diverse APAC markets and time zones.
- Adaptable: comfortable with ambiguity and fast-moving priorities.
This is a role for someone who wants to build a career at the frontier of digital marketing and innovation - not in a support function, but as an active contributor to a regional transformation agenda. You will work with senior stakeholders across 7+ APAC markets, get direct exposure to how a global insurer is building its digital and AI capabilities, and have real ownership over campaigns and initiatives that impact business results.
Vacancy posted 5 days ago
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