Sales Executive
2000 - 3500 SGDKOOCESTER GROUP PTE. LTD.
POSITION SUMMARY
The Sales Executive is responsible for driving new business, nurturing leads, closing deals, and expanding client relationships across all Koocester media verticals (Koocester, Autos, Homes, Business, Foodie and Wealth).
You will act as frontline revenue generators , ensuring pipeline consistency, accurate forecasting, and exceptional client experience.The role requires speed, discipline, relationship-building, and deep understanding of Koocester’s brand, content, and storytelling .
KEY RESPONSIBILITIES
1. Lead Generation & Prospecting
Generate new leads daily (inbound + outbound)
Identify high-value prospects across relevant industries
Conduct social selling, DM outreach, email prospecting, and networking
Maintain pipeline hygiene in CRM / Lark / Sheets and clear reporting of data.
Provide qualified, well-prepared leads to producers and CRO
2. Discovery & Client Needs Analysis
Conduct structured discovery calls
Identify client pain points, goals, and brand positioning
Collect all information needed for scoping
Pass clear client insights to producers for concept development
3. Proposal Handling & Closing
Send proposals within 12 hours
Present Koocester’s value, storytelling capabilities, and deliverables
Handle objections using structured frameworks
Follow up consistently until deal is won or lost
Maintain proposal-to-close rate targets
4. Relationship Building & Client Experience
Build trust and rapport with new prospects
Maintain warm relationships with past clients
Conduct regular check-ins, updates, and follow-ups
Guide clients calmly and confidently through the buying process
5. Pipeline Management & Reporting
Update leads daily
Report sales numbers in daily and weekly meetings
Maintain clean, accurate pipeline
Track metrics:
New leads
Follow-ups
Meetings
Proposals
Deals closed
Pipeline value
Win/loss analysis
6. Cross-Team Collaboration
Work closely with producers for scoping
Provide editors with context to improve storytelling
Work with marketing & social media manager for lead flow
Align with operations for delivery timelines
7. Representation of Koocester Brand
Communicate with inspiration, professionalism, and clarity
Understand Koocester’s style, tone, content pillars, and brand voice
Educate clients on Koocester’s ecosystem and long-term journey
Maintain brand reputation in all communications
CORE KPIs (KEY PERFORMANCE INDICATORS)
Daily
New leads generated
Follow-ups sent
Response rate
Meetings booked
Weekly
Proposals sent
Deals closed
Revenue secured
Pipeline value
Close rate (%)
Monthly
Deal quality
Client retention contribution
Referral contribution
Sales cycle speed
Forecast accuracy
BEHAVIOURAL KPIs
Speed of communication
Professionalism
Ownership & discipline
Collaboration with producers
Clarity & accuracy in documentation
High emotional intelligence
SKILLS & QUALIFICATIONS
Must-have:
Strong communicator
High discipline and responsiveness
Comfortable with outbound prospecting
Ability to handle objections calmly
Good storytelling & presentation skills
Understands social media content trends
Basic understanding of Koocester’s work
Good-to-have:
Sales experience (1–3 years)
Background in media, marketing, video, or creative industries
Experience with CRM / sales systems
WHO SUCCEEDS IN THIS ROLE
This role is for people who are:
Hungry to grow
Coachable
Fast learners
High-energy and confident
Emotionally stable
Driven by targets and impact
Able to think strategically
Able to maintain a positive attitude under pressure
HOW THIS ROLE GROWS WITHIN KOOCESTER
Career progression path:
- Sales Executive
- Senior Sales Executive
- Sales Manager
- Country Head of Revenue
- Regional Revenue Director
- Global Revenue Leadership Roles
- CRO (Chief Revenue Officer)
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