Marketing & Category Intern (Full-time, 3-6 months)
800 - 1000 SGDInternship
FERNS N PETALS SGP PTE. LTD.
*Able to commit from Mid October onwards.*
What You'll Do
As a Marketing & Category Management Intern, you'll gain hands-on experience across both marketing and e-commerce operations. You'll support product launches, campaign execution, category growth, and business analysis while working closely with the marketing and commercial teams.
This role is ideal for someone who enjoys both creativity and analytics, and wants exposure to how products are marketed, managed, and grown in a leading gifting and e-commerce business.
Key Responsibilities
Marketing (50%)
Content Creation
- Plan, create, and edit short-form content for social media platforms such as Instagram, TikTok, and YouTube Shorts.
- Support content creation for product launches, festive campaigns, and brand initiatives.
Visual Design
- Design simple marketing assets, social media posts, stories, banners, and promotional materials using Canva and AI tools.
Copywriting
- Write captions, product highlights, campaign messages, blog content, and marketing communications.
Trend & Competitor Research
- Monitor industry trends, social media trends, and competitor activities to identify opportunities for growth.
Campaign Support
- Assist with the planning and execution of festive campaigns, promotions, product launches, and marketing initiatives.
Category Management & Operations (50%)
Product & Category Management
- Support the launch of new products across categories such as flowers, cakes, hampers, gifts, and corporate gifting.
- Assist in product setup, pricing updates, product descriptions, and merchandising activities.
Market Research
- Conduct competitor analysis and research customer trends, product offerings, and market opportunities.
Data Analysis
- Analyse sales performance, customer behaviour, campaign effectiveness, and product trends.
- Prepare reports and recommendations to support business decisions.
Category Operations
- Monitor product performance and identify opportunities to improve sales and conversion rates.
- Assist in inventory monitoring, product assortment planning, and promotional recommendations.
E-commerce Support
- Help maintain website content, product listings, promotional banners, and category pages.
- Support marketplace and online platform initiatives where required.
Business Projects
- Assist with ad-hoc projects related to growth, customer insights, merchandising, operations, and category expansion.
What We're Looking For
- Strong interest in e-commerce, marketing, retail, or business.
- Creative mindset with an eye for content and customer engagement.
- Analytical and comfortable working with numbers and spreadsheets.
- Familiar with Canva, CapCut, or similar tools.
- Strong attention to detail and organisational skills.
- Self-driven, proactive, and eager to learn.
Qualifications
- Currently pursuing or recently completed studies in Marketing, Business, Communications, E-commerce, Analytics, or related fields.
- Familiarity with Excel or Google Sheets is preferred.
- Experience creating social media content is a plus.
- Interest in e-commerce, retail, consumer brands, or gifting industries is advantageous.
Vacancy posted a month ago
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