Lead Industry Manager (Scaled) - Greater China Region

About Pinterest:

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At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We are looking for a Lead Industry Manager in our Singapore-based Greater China Export Sales Team. This person will oversee an explosive growth opportunity in the Greater China Region with a unique potential for sustained global impact. This role will report directly to the Director of Sales for the Greater China Region.

What you’ll do:

• Lead and grow the scaled segment to deliver against quarterly revenue, retention, and advertiser growth targets for Greater China Region (GCR).
• Own the scaled coverage model for scaled business (SMB)—define segmentation, service levels, account assignment, capacity planning, and operating cadence to maximize ROI and consistent execution at scale.
• Serve as one of the primary senior point of contacts for key GCR agencies and channel partners supporting Scaled business; build and deepen executive relationships, align on joint business plans, and co-drive partner accountability to performance.
• Develop and deploy acquisition, activation, and retention strategies/programs for Scaled business (e.g., onboarding motions, always-on optimization frameworks, reactivation plays, seasonal packages) that measurably improve spend, repeat rates, and LTV.
• Implement scalable processes, playbooks, and automation (tooling, standardized outreach, learning agendas, QA, escalation paths) that enable efficient execution across large account volumes without sacrificing quality.
• Achieve targets through rigorous planning and analytics—set goals and KPIs by segment, analyze cohort and funnel performance, identify growth constraints, and translate insights into prioritized actions and resource tradeoffs.
• Own forecasting, pipeline hygiene, and performance management—weekly/monthly/quarterly reviews, risk/opportunity management, and clear intervention plans to close gaps.
• Communicate progress and insights clearly across time zones to regional and global stakeholders; provide structured updates on program performance, partner health, and key business decisions.
• Work cross-functionally and cross-regionally with Sales Ops, Product, Marketing, Measurement, Policy, and Support to improve the Scaled business advertiser experience and remove scale blockers (billing, measurement, onboarding, creative, etc.).
• Plan and participate in local marketing and partner events to drive demand generation for Scaled business and represent Pinterest’s value proposition in-market.
• Motivate, coach, and develop sales talent in partnership with the vendor, building a culture of accountability, operational excellence, and continuous improvement; ensure role clarity, ramp plans, and performance standards are consistently applied.
• Clearly communicate complex AI-generated data and performance insights, transforming them into compelling narratives and actionable strategies for clients.
• Stay ahead of emerging AI and digital marketing trends, advocating for the adoption of new AI tools and practices to drive ongoing client success.

What we’re looking for:

• 8+ years of professional experience in digital media sales, online advertising, or sales leadership, preferably in driving scaled/long tail business segments.
• Well-acquainted with the export advertising business of the Greater China market; experienced in working with sales partners in the Greater China area.
• A data-driven leader with the ability to lead teams against aggressive goals.
• Demonstrated track record of leading and inspiring others.
• Experience in process management, operations management, and understanding how to grow and scale businesses.
• Ability to extract insights from data to inform strategic decisions and translate them into action plans.
• Comfortable working in a dynamic and rapidly changing environment.
• Business proficiency in Mandarin and English is a must for business purpose
• Experience working with Agencies/Resellers is a plus.
• Fluent in Salesforce, Tableau, Excel, and other sales productivity software.
• Talent for translating complex AI-generated data into clear, actionable, and compelling narratives and recommendations tailored for clients.
• Enthusiasm for keeping up with the latest AI and digital marketing trends, with a proactive approach to recommending and implementing innovative AI solutions for ongoing client impact.
• Comfortable with 30% of travel time.
• BA/BS degree required

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office.