Senior Digital Marketing Specialist (Aesthetic)

Job Description:

1. Take ownership to:

• Identify gaps in marketing performance
• Propose bold, data-backed strategies
• Drive measurable improvements in leads, bookings, and revenue

2. Actively conceptualise and execute creative, high-converting marketing campaigns to drive:

• Lead generation
• Appointment bookings
• Show-up rates

3. Develop strong campaign hooks, offers, and messaging angles, such as:

• First-trial offers (e.g. acne, slimming, hair removal)
• Limited-time promotions / urgency campaigns
• Before & after storytelling (compliant formats)
• Package bundling strategies

4. Initiate and execute:

• Seasonal campaigns (CNY, Hari Raya, Summer body, Year-end glow-up)
• Treatment-specific campaigns (e.g. Pico laser, HIFU, fat freezing)
• Outlet-level push campaigns to drive traffic to specific locations

5. Drive retention and reactivation strategies, including:

• CRM campaigns
• Remarketing funnels
• Loyalty programme initiatives

6. Continuously monitor competitors and market trends to propose new growth ideas

7. Lead Generation & Funnel Optimisation

• Support and optimise full marketing funnel: Awareness → Lead → Booking → Show-Up → Repeat
• Identify drop-off points and implement strategies to improve conversion rates and show-up rates
• Work closely with clinic/frontline teams to improve lead handling and appointment conversion
• Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency

Job Requirement:

• 2-5 years of hands-on experience in digital / performance marketing
• Proven track record in lead generation, conversion optimisation, and campaign scaling
• Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred