Marketing Executive

Build and strengthen brand presence through social media, content strategy, and marketing campaigns that drive engagement and growth.

Responsibilities

• Manage and grow social media platforms (Instagram, Facebook, Xiaohongshu), ensuring consistent branding and content direction
• Plan and create engaging content (posts, videos, visuals) aligned with brand positioning
• Develop and execute marketing campaigns to drive awareness, engagement, and customer acquisition
• Contribute to brand strategy and IP development, including content storytelling and positioning
• Analyse performance and optimise content and campaigns based on insights
• Stay updated on trends and competitors to keep marketing relevant and effective
• Coordinate with internal teams to align marketing efforts with business goals

Requirements

• Diploma or Degree in Marketing, Communications, or related field
• Minimum 3 years of experience in social media or digital marketing
• Strong understanding of social media platforms and trends
• Skilled in content creation tools (e.g. Canva, CapCut, etc.)
  Creative, proactive, and detail-oriented