APAC Marketing Manager, YouTube Subscriptions - Singapore

Job description

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Additional job description

As a Marketing Manager in the APAC YouTube Marketing Team, your work is instrumental in driving subscriber growth and brand love for YouTube Premium and YouTube Music across the region. You will lead the development of regional campaign platforms and go-to-market strategies that balance regional scale with local country relevance. Working in close partnership with country marketing teams across multiple markets, you will help localize and scale work that drives consideration, trial, and retention. You will also coordinate across global and regional teams to turn consumer and business insights into effective, high-performing marketing executions.

Qualifications

Job responsibilities

• Be a go-to-market advocate for YouTube Subscriptions (YouTube Music and Premium) in APAC.
• Distill business and funnel challenges into clear briefs and creative concepts that drive subscriber growth. Advocate for creative craft and storytelling, iterating on assets and messaging to maximize engagement and conversion across touchpoints.
• Partner closely with country marketing teams to adapt regional campaigns for local relevance, language, and cultural context. Manage external agency partners across creative, production, and localization, setting clear expectations and holding them accountable for quality and delivery.
• Collaborate with cross-functional stakeholders including Global Product Marketing, Media, PR, Legal, and Partnerships to ensure execution.
• Design and run creative test-and-learn experiments to uncover what works, measure performance, and scale best practices across markets. Monitor campaign performance, track business impact against acquisition and retention goals, and share actionable takeaways with regional leadership.

Minimum qualifications

• Bachelor's degree or equivalent practical experience
• 6 years of marketing experience in brand management or consumer marketing
• Experience managing external creative, production, and media agencies
• Experience leading campaign planning, creative development, and execution across multiple APAC markets
  

Preferred qualifications

• Experience in classical brand management (e.g. FMCG), with experience successfully transitioning into consumer technology, media, streaming, or subscription businesses
• Experience applying classical brand positioning, consumer journey mapping, and insight generation to digital products or direct-to-consumer services
• Experience authoring sharp creative briefs and core concepts that resulted in campaigns across video, digital, and social platforms
• Experience designing and executing iterative creative test-and-learn programs that measurably improved conversion, acquisition, or brand metrics
• Experience using funnel analytics, brand lift research, and consumer insights to guide creative strategy and business decisions