Intern - Customer Excitement

At Mercedes-Benz Singapore, we believe the world's most desirable luxury brands are built through unforgettable experiences, not just exceptional products.

As part of the Customer Excitement team, you'll help shape how customers discover, experience and connect with Mercedes-Benz. From transforming customer insights into meaningful experiences to creating compelling content, supporting brand communications and bringing new ideas to life, you'll play a role in redefining what luxury means in a rapidly changing world.

This is more than a marketing internship. It's an opportunity to work at the intersection of customer experience, communications, data, creativity and innovation, gaining exposure to projects that influence how one of the world's most iconic brands engages its customers.

We're looking for curious, proactive individuals with a passion for luxury, storytelling and creating experiences that people genuinely remember. If you enjoy solving problems, thinking creatively and turning ideas into action, you'll thrive here.

Join us and help shape the future of luxury mobility—one memorable experience at a time.

Job Description:

1. Campaign Planning & Execution

• Support the development and implementation of brand, PR, retail, and B2B marketing campaigns including event planning, brainstorming, ideation, research, and analysis.
• Assist in execution and media relations through logistics coordination, content/materials creation, dissemination, outreach, and vendor/agency liaison.
• Contribute to the development of more emotional and impactful campaigns through storytelling, communication, and messaging.
• Support and coordinate in all marketing-related activities, including press conferences, product launches, brand initiatives, media drives, and employee engagement events.

2. Content Management

• Manage content updates and internal communication initiatives (social intranet, communication calendar, internal events, sustainability initiatives, etc.).

3. Digital Marketing & Analytics

• Manage and implement SEM strategies
• Assist in defining, tracking, and reporting key metrics/KPIs using data analytics across digital touchpoints.
• Review, track, and analyse competitor activities across all channels; prepare daily news updates, monthly tracking, and competitive analyses.
• Be part of the global rollout of new digital tools, ensuring effective integration into the organization.

4. Customer Relationship Management

• Support planning and execution of customer loyalty and retention campaigns, review customer and dealer feedback to develop action plans.

5. Partnerships

• Maintain a repository of prospective co-branding opportunities and liaise with potential strategic partners.

Internship Learning Outcomes:

• Active participation in the strategic planning process, including goal setting, development of objectives, and process alignment.
• Hands-on exposure to building relationships with key stakeholders, both internally and externally.
• Involvement in research, data insights, and customer-centric projects that bridge communications and experience.
• Experience in storytelling and content creation, sharpening your ability to communicate effectively across platforms.
• Understanding of the current and future business models shaping the luxury mobility industry.
• Exposure to Salesforce and other digital marketing and analytics tools.
• Mentorship and coaching from team members and management to accelerate your growth.
• Enhance communication skills across both brand and company touchpoints

Qualifications

• Undergraduate pursing Bachelors in communications/PR/marketing or any related discipline
• Possess excellent oral and written communication skills. Have a creative flair for producing engaging content and copies
• Good Microsoft office skills – PowerPoint, Excel, Word
• A team player with attention to detail
• Strong interpersonal skills, proactive attitude and a high motivation to learn

*Do note that only shortlisted candidates will be contacted.