Business Development & Marketing Executive (Hybrid/ Remote/ Fractional/ Permanent Part Time)

Occupation: BUSINESS DEVELOPMENT / MARKETING EXECUTIVE

Company: Swimmerse & Hare Fitness Group (Hybrid/ Remote/ Fractional/ Permanent Part Time)

Type: Permanent Part-Time, 22 hours/week

Pay Range: SGD [800 to 1400] per month, plus commission or incentive tied to closed deals [to be confirmed].

Who Can Apply: Retirees, housewives, returners to work, and parents with flexible hours.

About the Role

You are the growth engine for both the swim academy and the fitness group. You find new students, members and partners, open the conversations, meet clients face to face, and close the deals. You also create the marketing content that supports it, working closely with leadership. KPIs are shared with you at the start.

Character & Mindset

• The Confident Closer: Comfortable on calls and in person, handles objections calmly, and asks for the sale.
• The Resourceful Self-Starter: Finds a way without a script, manages your own leads and follow-ups, and owns your numbers.
• Warm & Professional: Builds trust quickly with parents, partners and decision-makers, and represents the brand well.

Day-to-Day Work Breakdown

• Monday: Review last week's leads and pipeline; plan the week's calls, meetings and content.
• Tuesday: Outbound calls, emails and WhatsApp follow-ups to prospects and partners.
• Wednesday: Face-to-face meetings, site visits and pitches; send proposals.
• Thursday: Design content in Canva, schedule posts, and follow up on open proposals to close.
• Friday: Update the tracker and submit the weekly BD and marketing report.
• Occasional weekends: Plan and run marketing shoots at classes, events and venues.

Working arrangements

• Commitment: Permanent part-time / fractional, depending on your availability.
• Hours: 22 hours per week, as half-days on weekdays (days agreed at hiring).
• Weekend shoots: Occasional, planned at least one week ahead, pro-rated within your hours.
• Location: Hybrid. Meetings, site visits and shoots in person; planning, outreach and design can be done remotely.
• Reporting: Weekly check-in with leadership on pipeline and KPIs.

Key responsibilities

1. Prospecting and outreach

• Build and work a pipeline of prospects: corporate wellness, schools, condos and residents' committees, parent groups, employers and community organisations.
• Make outbound calls, send emails and WhatsApp messages, and book meetings.
• Keep every lead tracked until it is won or closed.

2. Client meetings and closing

• Run face-to-face meetings, pool and gym site visits and pitches.
• Prepare and send proposals, handle objections, negotiate terms and close.
• Hand over signed clients and members to operations with a clear brief.

3. Partnerships and collaborations

• Set up partnerships with brands, venues, clubs, schools and local businesses.
• Arrange co-marketing, referral and cross-promotion between swim and gym.
• Maintain partner relationships and follow through on joint campaigns.

4. Marketing content

• Plan a monthly content calendar for Instagram, Facebook, TikTok, WhatsApp and email.
• Design posts, flyers, promo decks and proposals in Canva, using the brand kit.
• Support campaigns for term intakes, trial offers and membership drives.

5. Marketing shoots

• Organise and run occasional weekend shoots of classes, members and events, with parental consent and venue requirements followed.
• Edit and publish approved content, and build a library the team can reuse.

6. Customer enquiries and trials

• Follow up promptly on warm enquiries and trial bookings generated by campaigns.
• Convert trials into students and members, working with the operations team.

7. Reporting

• Keep the tracker or CRM accurate and current.
• Submit a brief weekly report on calls, meetings, proposals, deals closed, partnerships and content results, and flag the support you need.

Who we're looking for

• Proven experience in sales, business development, partnerships, marketing or client-facing work, in any industry.
• Confident on calls and face to face, and comfortable closing.
• Working Canva skills: clean, on-brand posts and flyers without help.
• Resourceful and self-driven, comfortable working to KPIs.
• Clear, warm communication in English. Mandarin is a plus.
• Basic phone photo and video shooting is helpful.
• Existing networks in schools, condos, corporates or the parent community are helpful.

How success is measured

• KPIs are shared and agreed in your first two weeks, and reviewed monthly.
• Area
• What we track
• Outreach
• Calls, emails and meetings booked per week
• Pipeline
• Qualified leads and proposals sent per month
• Conversion
• Deals closed: students, memberships, corporate and partner accounts
• Partnerships
• New active partners and joint campaigns launched
• Content
• Posts, videos and campaigns delivered on the calendar
• Marketing results
• Enquiries and trial sign-ups attributed to your activity

What success looks like

Leads are followed up fast, proposals go out on time, and deals close. New partners are active and referring. Content is published consistently and brings in enquiries, shoots deliver a reusable library, and leadership always knows where the pipeline stands.