Manager, OTB & Brand Demand Planning SEA

The role is responsible for end-to-end seasonal brand planning and OTB development, translating mid- to long-term business and financial targets into category-level buy plans across multiple markets. The position drives cross-functional collaboration to develop, manage, and track seasonal sales, demand, and inventory forecasts, ensuring alignment across brand, commercial, and finance stakeholders. This includes owning category-level OTB planning based on historical performance and forward-looking assumptions, and monitoring sales, margin, and price-value mix against approved market budgets.

In parallel, the role plays a key role in shaping and continuously improving planning processes, data management, and reporting capabilities. This includes refining ways of working, improving existing tools, and developing dashboards and analytical frameworks that enhance data quality, transparency, and planning efficiency.

Through this dual focus on planning delivery and planning infrastructure, the role provides actionable insights to brand, commercial, and finance teams, supporting informed decision-making and continuous improvement. 

Key Responsibilities:

• Lead seasonal demand and OTB planning across categories and markets, translating mid- to long-term business and financial targets into directional buy plans.
• Leverage sales and inventory forecasts, reports, and product and market insights to inform demand planning, scenario evaluation, and decision-making.

• Partner cross-functionally with brand, commercial, and finance teams to ensure coherent category strategies and commercially viable plans.

• Monitor performance across sales, margin, and price-value mix versus plan, delivering insights, identifying risks and opportunities, and driving required plan adjustments.

• Shape and continuously improve planning processes, governance, and ways of working across seasonal planning cycles.

• Develop and enhance planning, reporting, and dashboarding tools to strengthen data quality, transparency, and insight generation.

• Contribute to demand-planning–related projects and initiatives, including ad-hoc analyses, pilots, and cross-functional improvements.

Key Relationships:

• SEA Demand Planning and FP&A team
• SEA Commercial and Brand teams
• Country Leadership, Channel and Brand teams
• Country Brand Finance teams
• Marketing Operations team
• Supply Chain Management Team
• EM Demand Planning Team

Knowledge, Skills and Abilities :

• Strong analytical and problem-solving skills, with the ability to convert complex data into clear, actionable business insights.
• Proven expertise in business analysis and/or demand planning, including planning, monitoring, and steering performance within large sales organizations.
• Strategic mindset combined with high attention to detail, with the capability to develop advanced data analysis and apply trend and forecast insights to support effective planning and decision-making.
• Advanced proficiency in MS Office, particularly Microsoft Excel for structured reporting and analysis, and PowerPoint for both executive-ready communication and clear documentation of processes, frameworks, and ways of working; familiarity with Power BI or other data-visualization tools is a plus.
• Strong interpersonal and presentation skills, with the ability to communicate effectively and coordinate across multiple cross-functional stakeholders.
• High level of commercial and business acumen, with the ability to challenge assumptions and drive alignment across Sales, Marketing, and Finance.
• Proactive, well-organized, and adaptable, with a growth mindset and a continuous-improvement approach to tools, processes, and ways of working. 

Education / Qualifications:

• University degree in Business, Economics, Data Analytics, Engineering, Supply Chain Management, or a related field; equivalent professional experience considered.
• Minimum of 5 years of relevant professional experience.
• At least 2 years of experience in finance and/or planning and forecasting roles.