Event Sales Manager
3800 - 4500 SGDFull-time
HERITAGE HOSPITALITY PTE. LTD.
The Events Sales Manager is responsible for driving revenue through the proactive sales, planning, and execution of events across Rooms and Food & Beverage.
This role focuses on corporate events, social functions, group bookings, and bespoke experiences that align with the hotel’s boutique positioning.
The incumbent will work closely with the Director of Revenue & Rooms, F&B, and Kitchen teams to maximise revenue opportunities while delivering exceptional guest experiences.
Job Responsibilities include but are not limited to the following:
Sales & Revenue Generation
Proactively source, negotiate, and secure events business including corporate meetings, social events, private dining, buy-outs, and group room bookings.
Drive incremental revenue for both Rooms and F&B through strategic event packaging and upselling opportunities.
Prepare and follow up on event proposals, contracts, and quotations in a timely and professional manner.
Achieve and exceed assigned sales targets and KPIs.
- Act as the main point of contact for clients from initial enquiry through to event execution.
- Coordinate closely with Rooms, Front Office, F&B, and Kitchen teams to ensure seamless planning and delivery of events.
- Conduct site inspections and client show rounds.
- Ensure all event details are clearly communicated via event orders and internal briefings.
Revenue & Yield Optimisation
- Work closely with the Director of Revenue to align event pricing strategies with overall hotel revenue goals.
- Monitor demand patterns and recommend pricing or packaging adjustments to maximise yield.
- Track event performance, conversion rates, and revenue contribution.
Relationship Management
- Build and maintain strong relationships with corporate clients and local partners.
- Identify repeat and long-term business opportunities.
- Represent the hotel at networking events, sales calls, and industry functions where applicable.
Administration & Reporting
- Maintain accurate records of enquiries, bookings, and contracts.
- Prepare regular sales reports, forecasts, and market feedback for management review.
- Ensure compliance with hotel policies, SOPs, and contractual obligations.
Requirements & Qualifications
- Minimum 6 or more years of experience in Events Sales, Catering Sales, or Hotel Sales, preferably within a boutique or lifestyle hotel environment.
- Strong understanding of Rooms and F&B revenue streams.
- Excellent communication, negotiation, and interpersonal skills.
- Highly organised, detail-oriented, and able to manage multiple events concurrently.
- Hands-on, proactive, and comfortable working in a lean team environment.
- Familiarity with hotel PMS, sales systems, or event management tools is an advantage.
Vacancy posted more than 2 months ago
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