E-Commerce Specialist

E-Commerce Executive

Overview

We are looking for a results-driven E-Commerce Executive to manage and grow our online sales across our website and digital platforms.

In this role, you will be responsible for driving online revenue growth , improving website performance , and executing digital sales strategies and campaigns . You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities.

If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you.

Key Responsibilities

1. E-Commerce Growth & Strategy

• Plan and execute e-commerce strategies to increase traffic, conversions, and online sales

• Analyse market trends, customer behaviour, and competitor activities

• Track performance KPIs and continuously improve sales results

2. Online Store Management

• Manage and optimize the company's official e-commerce website (Shopify) to drive traffic, conversion, and sales performance.

• Update product listings, pricing, inventory, and promotional content

• Improve user journey from browsing to checkout to increase conversion rates

3. Digital Marketing & Paid Ads

• Plan, run, and optimise digital ads (Marketplace ads)

• Monitor campaign performance (ROAS, CTR, conversion rate, AOV)

• Work with the marketing team on campaigns, EDMs, and social media alignment

• Plan promotional calendars for launches, seasonal campaigns, and key sales events

• Implement strategies to boost repeat purchases, upselling, and customer retention

4. Data & Performance Reporting

• Analyse sales, traffic, and customer data to identify opportunities

• Prepare weekly and monthly performance reports with insights and action plans

• Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards

• Drive performance improvements based on data-driven decisions

5. Product & Content Management

• Ensure product listings are accurate, engaging, and sales-focused

• Support campaign planning and product launches

• Optimise content to improve customer engagement and conversion

6. Order & Customer Experience

• Coordinate with logistics/warehouse for smooth order fulfilment

• Handle customer enquiries and ensure good service standards

• Support walk-in customer needs when required

7. TikTok Live

• Participate in TikTok Live sessions to drive engagement and sales

• Track live performance and optimise conversion strategies

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, or related field

• 1-3 years of experience in e-commerce, digital marketing, or online sales

• Strong understanding of platforms like Shopify, WooCommerce, Shopee, Lazada, TikTok Shop, etc.

• Strong analytical skills and ability to interpret sales data

• Good communication and ability to work in a fast-paced environment

• Self-motivated, results-driven, and commercially minded

Added Advantage

• Basic design skills (Canva) and AI Tools (Chatgpt, Gemini, Deepsek etc)

• Experience in email marketing, CRM automation, or conversion optimisation