Senior Proposition Marketing Manager
Schroders
About Schroders JOB DESCRIPTION We're a global active investment and wealth manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 5,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients and society prosper. The base The position is based in Singapore, at our Capita Green office. The team Our Central Marketing Teams (Centres of Excellence) roll up under two key functions – Strategic Brand and Proposition & Campaign Marketing, each reporting into the Head of Marketing. As Senior Proposition Marketing Manager, you will be in Proposition Marketing, one of three functions within The Proposition & Campaign Marketing Team, the other two being Content & Insights and Planning. As part of the broader global marketing structure, you will be working in a dynamic, stimulating and collaborative environment. The Proposition Marketing Team is responsible for proposition origination, development, content & advertising production, and campaign performance and optimisation. The Singapore-based section of the Proposition Marketing team which has a particular focus on delivering the Proposition Marketing Team's responsibilities to priority activities, campaigns and product launches in Asia markets. The Proposition Marketing Team works collaboratively alongside Strategic Brand, Sales Effectiveness, regional channel marketing hubs, Schroders Capital Marketing and the strategic planning function. The role The Senior Proposition Marketing Manager is a managerial position within the Proposition Marketing team, responsible for inputting into proposition marketing strategy and developing integrated marketing plans that translate business priorities, client needs and market opportunities into compelling propositions, campaign narratives, sales enablement and measurable marketing programmes. The Senior Proposition Marketing Manager leads proposition development, campaign and product content delivery, supported by a Singapore-based Marketing Executive and the wider Proposition Marketing Team, based in London. Working within the agreed marketing operating model, the role leads the development and execution of global and multi-regional campaigns, ensuring consistent, high-quality, regionally aware implementation, with a measurable contribution to business growth, client engagement and marketing effectiveness. The role combines strong investment and client segment understanding with the ability to develop compelling propositions and narratives, and to deliver these through structured, data-informed marketing campaigns. Key Responsibilities
- Lead and develop a Marketing Executive, ensuring high standards of delivery and opportunities for growth and development. Provide clear direction, objective, coaching and support to team member, enabling them to execute campaigns effectively. Foster a collaborative, accountable and high-performing team culture.
- Lead and be accountable for the origination, proposition, strategy and delivery of global and multi-regional marketing campaigns and other sales initiatives, aligned to agreed business priorities, and brand objectives, that reflect the diverse needs of our clients in Asia. Translate business priorities into clear proposition, campaign narrative and, messaging frameworks supported by marketing and product collateral of a market-leading quality.
- Be responsible for the end-to-end lifecycle of assigned campaigns. This includes the strategy of the campaign from briefing and proposition development through to asset production, execution and post-campaign evaluation. Produce detailed marketing plans, in line with agree templates.
- Work closely with Client Group, Product Strategy and Investment to develop differentiated messaging and effective toolkits.
- Work closely with the Campaign Performance Team to ensure campaigns are delivered in line with agreed frameworks and KPIs relevant to the objectives of the campaign, including audience targeting, objective setting, measurement, performance tracking and campaign optimisation. Support the embedding of a data-led, results-focused approach to campaign delivery.
- Work closely with the Asia regional marketing hub, to ensure campaigns are delivered consistently, while reflecting local market requirements. Ensure in scope campaigns are deployable across regions with appropriate regional adaptation and nuance, identified through quality engagement with regional marketing hubs.
- Where additive to campaign objectives, embed and scale Account-Based Marketing (ABM) approaches across campaigns.
- Support and advocate for the marketing operating model, ensuring effective collaboration across central and regional teams.
- Work collaboratively with the Planning function of the team.
- Support adoption of Seismic as the single sales enablement platform.
- Build strong working relations with the Asia-based regional marketing hubs and sales teams, whilst championing the global priorities.
- Strong understanding of investment products, asset classes and client segments.
- Detailed knowledge of buyer behaviours and sales cycles in Asia markets, with particular emphasis on wealth audiences.
- Proven experience delivering marketing proposition and sales messages at both a fund and campaign level for consumption by clients in Asia. This experience should be within asset management or financial services.
- Experience managing and developing high-performing teams.
- Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling narratives.
- Experience working across multiple seniority of stakeholders in a global, matrix organisation, including senior sales colleagues.
- Experience across both public and private markets.
- Experience working closely with senior investment professionals.
- Experience working with compliance.
- Regional language skills
- Professional qualifications (e.g. CFA, IMC, CIM) or equivalent industry and marketing knowledge.
- Experience in the effective and additive use of generative AI and LLMs in supporting marketing activities.
- An approach to team management that inspires and demonstrates leadership.
- Strong ownership of delivery, with the ability to take initiatives from concept through to execution.
- Ability to synthesise complex information into clear, differentiated messaging.
- Excellent stakeholder management and collaboration skills.
- Highly organised, with the ability to manage multiple priorities and timelines.
- An ability to prioritise in line with commercial objectives and identify where marketing can deliver value
- Commercial awareness and understanding of how marketing contributes to growth and pipeline.
- Curiosity about markets, clients and industry trends.
- A collaborative mindset and commitment to high-quality outcomes.
- Able to manage multiple stakeholders and tight timelines.
- Able to work collaboratively.
- Ability to delegate taking into consideration the matching of skills to projects.
Vacancy posted 9 days ago
Similar jobs that could be interesting for youBased on the Senior Proposition Marketing Manager in Singapore vacancy
- ...Part of Something BIG! Join the Loyalty Marketing team within Brand, Engagement & Loyalty... ...growth and compelling customer propositions. This role is responsible for the growth... ...Development and Growth Own the day-to-day management and continuous evolution of Singtel's...
9000 - 10000 SGD
...partners. Job Description About the Role We're looking for a Senior Manager, Marketing and Product to lead the marketing, communications and product strategy behind the ALL Accor+ Explorer member proposition. You'll own how we market to hotel partners and members alike...6000 - 7000 SGD
...continues to expand its presence in Singapore and across the region, we are looking for an experienced and commercially driven Senior Marketing Manager to lead local marketing strategy, brand growth and customer acquisition. This role will be responsible for developing and...4500 - 5500 SGD
...international consumer and lifestyle organisation to appoint a Senior Executive / Assistant Marketing Manager within its regional marketing team. This role... ...and credibility. Translate technical and product propositions into compelling customer-facing stories. Project...5500 - 7000 SGD
...Strategic Marketing & Growth: Develop and execute comprehensive marketing plans targeting specific business... ...new application opportunities. Product & Pricing Management: Define product positioning and value propositions, coordinate new product launches, and optimize pricing...7000 - 8500 SGD
...Who we are Constellar is a leading venue management group in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector, based in Singapore. With deep expertise in operations, facilities, event delivery and customer experience, Constellar partners international...- ...Fest Awards 2020. Be a Part of Something BIG! As Senior Manager, Roaming and VASes, you will lead the strategic... ...VASes. You will shape the end-to-end strategy covering proposition design, pricing, go-to-market execution, partnership management, and base performance...
7000 - 8500 SGD
...Responsibilities: Brand, Integrated Marketing & Strategic Planning Support the development of annual integrated marketing plans that... ..., executive communications, media responses, FAQs and issues-management statements. Build and manage relationships with media, PR agencies...6000 - 9000 SGD
...& Collect” services. Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company. Role Summary: The Senior Marketing Manager SEA will be in a dynamic regional team to build and grow strategic partners of DFI Health & Beauty. The role will be responsible...7000 - 8500 SGD
...Location: East Brand, Integrated Marketing & Strategic Planning Contribute to the development of annual integrated marketing plans... ...marketing execution across paid, owned, and earned channels. Manage campaign budgets, resources, schedules, governance processes, and...10000 - 19000 SGD
...As a Brand Manager at P&G, you will play a pivotal role in driving brand building initiatives... ..., communication strategies, value proposition, and in-store execution. With P&G's 185 years... ...business objectives, ensuring brand growth, market share expansion, and increased consumer...- ...Corporate and Institutional Banking is a markets-led, financing-focused business that... ...professional to join our team as an Senior Market Manager, Client Connectivity. In this role... ...matter expert for the Client Connectivity proposition across documentation, client...
1 SGD
...shopfront and supported by eDM, marketing automation and performance... ...governance, ensuring its value proposition, verbal and visual identity,... ...and measurable KPIs. Manage assigned media budgets and report... ...divisional priorities and advise senior stakeholders on brand,...9500 - 12000 SGD
...Join us as Senior Manager, Investment Marketing at AIA Investment Management! We are seeking for a Senior Manager to be part of our Investment Marketing team to drive the growth and success of AIA’s investment-linked, funds, and pension business across 18 markets by leading...- ...more – with fully integrated solutions to manage everything from business accounts,... ...what’s next. About the team The Marketing team at Airwallex drives brand awareness... ..., and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy...
- ...technical expertise and their careers. About the Role As the senior leader for Markets Compliance in Singapore and key liaison for Compliance teams... ...with senior business stakeholders, including the Managing Directors of the Markets and International businesses, Line...
- ...-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion... ...up 80% of the global workforce, but this market has been heavily underserved by technology... ...Grow With Us We are looking for a Senior Product Markrting manager to join our team...
- ...growth in the region with new store openings and business channels (i.e., Click and collect and marketplace). Senior Manager, Brand Partner Marketing Operations The Senior Manager, Brand Partner Marketing Operations is responsible for building and leading the operational...
8600 - 15500 SGD
...built here. We are looking for an experienced and strategic marketing leader to drive customer engagement across the entire customer lifecycle... ...to influence and collaborate across cross-functional teams and senior stakeholders. ~ Experience leading and developing high-...- ...We are looking for a versatile, hands-on marketer to help strengthen SICC’s brand, digital presence... ...and thought leadership, with exposure to senior business leaders, policymakers and... ...ownership and follow-through. ~ Able to manage multiple priorities and work collaboratively...
4500 - 6009 SGD
# Develop and execute integrated marketing and communications campaigns across digital, print, and internal communication channels. # Create engaging content for marketing materials, presentations, newsletters, articles, websites, and social media platforms. # Collaborate...3600 - 4200 SGD
...Overview We are looking for a Senior Digital Marketing Account Manager to manage client accounts while driving digital marketing strategy and campaign performance. This role is for someone who can build strong client relationships, understand business objectives, and apply...15000 - 17000 SGD
...Lead APAC marketing strategy across specialised medical device portfolios Downstream marketing focus About Our Client Our client... ...portfolio across APAC. Strong exposure to strategic markets and senior regional commercial stakeholders. Opportunity to lead product...5500 - 8600 SGD
...Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality...3500 - 5000 SGD
...About the Role We are looking for a proactive and experienced Senior Marketing Executive to support the planning and execution of marketing... ...will play a key role in executing marketing campaigns, managing digital and corporate communications, coordinating events and...- ...timely delivery of services to and payment from customers Resolve any service delivery related issues with customersSupport other marketing and sales related events such as air shows and marketing campaigns. Degree / Diploma in Aerospace / Mechanical Engineering or...
- ...Join Our Team as a Senior Market Development Manager! This isn’t your typical AE role. As a Senior Market Development Manager (Senior MDM) at AccelerAsia, you’ll help fast-growing enterprise technology companies from Europe and North America break into Southeast Asia...
- ..., highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for... ...accomplished with excellence, and within budget through effective management of timelines, resources, and processes. Denodo is a leader in...
- ...join the A-Team at AirTrunk, where the cloud meets the ground. Your Impact Based in our Singapore headquarters, the Senior Manager, Marketing (Singapore) will report to the Senior Director, Marketing and lead AirTrunk's marketing strategy and programs for multiple...
- ...POS solution, and EPOS360 — an all-in-one app-based digitalisation solution built for high-volume merchant acquisition. The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Proposition Marketing Manager. Be the first to apply!
