Executive, Programme - Membership & Engagement
2800 - 4000 SGDFull-time
YCH Group Pte Ltd
We are seeking a strategic and results-driven professional to drive SCALA’s corporate network and membership initiatives. This role will own the end-to-end membership lifecycle acquisition, engagement, conversion, and retention while driving partnerships and campaigns that deliver measurable impact and long-term value for the supply chain community. This role will report to the Programme Manager.
Key Responsibilities
Membership Strategy & Go-to-Market- Take ownership of end-to-end membership projects, from strategy alignment through execution, across the lifecycle: acquisition, engagement, conversion, and retention.
- Plan and execute clear initiatives linked to SCALA’s strategic initiatives (as outlined in its Strategy Map 2026 - 28), ensuring alignment with SCALA’s mission and industry objectives.
- Act as a key thought partner on the in shaping of strategy and driving innovation.
Lead Generation & Partnerships
- Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
- Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities within the supply chain ecosystem.
Engagement & Retention Campaigns
- Conceptualize and deliver engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
- Develop and test retention strategies that foster loyalty and enhance member stickiness.
Insights & Value Proposition Development
- Maintain close engagement through calls, visits, events to sharpen understanding of corporate member needs.
- Translate insights into continuous enhancements of SCALA’s membership value proposition, ensuring continued participation.
Performance Management
- Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
- Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.
Qualifications & Skills
- Diploma in Business, Marketing, Communications, or related field.
- Proven experience in membership strategy, partnership management, or business development.
- Strong analytical and problem-solving skills with experience in lifecycle management.
- Excellent communication and stakeholder management abilities.
- Ability to innovate and execute in a fast-paced environment.
Performance Metrics
- Membership growth and retention rates.
- Engagement levels across programs and events.
- Value delivered through partnerships (e.g., sponsorship revenue, strategic outcomes).
- Successful execution of go-to-market initiatives and campaigns.
Vacancy posted more than 2 months ago
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