Regional Sales Director (APAC)

We are an established international technology company providing AI-powered fleet safety and performance solutions. Our SaaS platform combines real-time driver guidance, risk identification, and fleet analytics to help organizations reduce accidents, operating costs, fuel consumption, and emissions. Supporting customers across multiple international markets, the company helps commercial fleets improve driver behaviour, operational efficiency, safety, and sustainability. The Opportunity We are seeking an accomplished and entrepreneurial sales professional to drive growth across APAC. This is a hands-on individual-contributor role combining two complementary sales motions: Directly prospecting, developing, and closing enterprise customers. Recruiting and developing resellers, distributors, and strategic channel partners.

Responsibilities:

Direct Sales

1. Own the complete enterprise sales cycle, from prospecting and qualification through negotiation and closing.
2. Develop a strong pipeline of new-logo opportunities across APAC.
3. Identify priority accounts and create effective account-entry strategies.
4. Present the platform's business value, lead product demonstrations, and manage customer trials.
5. Build relationships with senior operational, commercial, and executive stakeholders.
6. Consistently achieve regional revenue and new-customer targets.

Channel Sales

1. Identify, recruit, onboard, and develop resellers, distributors, and strategic partners.
2. Serve as the primary commercial contact for partners, supporting opportunities, pricing, and escalations.
3. Create joint go-to-market and sales plans with selected partners.
4. Establish partner targets and manage partner-generated pipelines and forecasts.
5. Enable partners to position the solution, conduct demonstrations, and independently advance opportunities.
6. Balance direct and partner-led opportunities while managing potential channel conflict.

Regional Strategy and Collaboration

1. Develop a segmented go-to-market strategy for commercial fleets and passenger-transport operators.
2. Work closely with sales development and marketing to generate direct and partner-led opportunities.
3. Collaborate with global product, marketing, operations, and commercial teams.
4. Maintain accurate pipeline management and revenue forecasting.
5. Monitor market developments, customer requirements, and the competitive landscape.

Requirements:

Ideal Experience

1. At least seven years of enterprise B2B technology sales experience, preferably involving SaaS solutions.
2. Experience in fleet technology, telematics, mobility, IoT, transportation, or connected-vehicle solutions.
3. Demonstrated success independently developing and closing complex enterprise opportunities.
4. Experience generating new business rather than relying solely on existing accounts or inbound leads.
5. Strong channel experience, including recruiting, enabling, and managing resellers or distributors.
6. Experience generating measurable revenue through channel partners.
7. Ability to create and execute regional sales strategies across direct and indirect routes to market.
8. Strong commercial judgment and confidence engaging executive-level customers and partners.
9. Comfortable working independently within an international, fast-moving technology company.
10. Entrepreneurial, adaptable, and highly accountable approach.
11. Excellent communication, presentation, negotiation, and relationship-building skills.
12. Familiarity with CRM platforms Salesforce experience would be beneficial.
13. Willingness to travel regularly throughout the region.

Qualifications

1. At least seven years of enterprise B2B technology sales experience, preferably involving SaaS solutions.
2. Experience in fleet technology, telematics, mobility, IoT, transportation, or connected-vehicle solutions.
3. Demonstrated success independently developing and closing complex enterprise opportunities.
4. Experience generating new business rather than relying solely on existing accounts or inbound leads.
5. Strong channel experience, including recruiting, enabling, and managing resellers or distributors.
6. Experience generating measurable revenue through channel partners.
7. Ability to create and execute regional sales strategies across direct and indirect routes to market.
8. Strong commercial judgment and confidence engaging executive-level customers and partners.
9. Comfortable working independently within an international, fast-moving technology company.
10. Entrepreneurial, adaptable, and highly accountable approach.
11. Excellent communication, presentation, negotiation, and relationship-building skills.
12. Familiarity with CRM platforms Salesforce experience would be beneficial.
13. Willingness to travel regularly throughout the region.