Performance Marketing & MarTech Analyst
3500 - 5500 SGDHIGOGAME PTE. LTD.
We are looking for a Performance Marketing & MarTech Analyst to bridges the gap between creative growth strategies and robust data infrastructure. If you are half-analyst, half-growth engineer, and fully obsessed with driving ROI, we want to talk to you.
What You’ll Do (The Role)
You won’t just be pulling reports—you’ll be the analytical brain and technical architect behind our growth engine.
Drive the Data: Analyze paid acquisition channels (Meta, Google, TikTok, Programmatic) to uncover hidden efficiencies, identify high-value audiences, and optimize our media spend.
Own the Tech Stack: Manage, audit, and optimize our MarTech stack (including Google Tag Manager, GA4, MMPs, CDPs, and CRM automation tools). You ensure our data is clean, tracking is flawless, and pixels are firing correctly.
Solve Attribution: Build and refine multi-touch attribution models. Help us confidently answer the eternal question: "Which exact dollar drove this conversion?"
A/B Testing & Optimization: Design rigorous testing frameworks for ad creatives, landing pages, and user journeys. You'll interpret the data and tell the growth team exactly what to change next.
Build Dashboards: Turn messy, fragmented data into beautiful, real-time dashboards (Looker Studio, Tableau, or PowerBI) that the executive team can understand at a glance.
Who You Are (The Requirements)
Experience: 3+ years of experience in performance marketing analytics, growth analytics, or marketing operations.
The Analyst Brain: Strong SQL skills are a must. You know how to query databases and manipulate large datasets without breaking a sweat.
The MarTech Wizard: Deep hands-on experience setting up and troubleshooting tracking (GTM, GA4, pixels, server-to-server tracking, and privacy frameworks like Apple's ATT/Privacy Sandbox).
Tool Kit: Familiarity with Python or R for data analysis is a huge plus, along with experience managing data pipelines (e.g., Fivetran, Stitch, BigQuery).
The Communicator: You don't just hand over spreadsheets. You present data clearly, calling out actionable insights like, "We should shift 15% of budget from X to Y because of Z."
Why Join Us?
Real Impact: Your insights will directly dictate where our marketing budget goes.
Cutting-Edge Tech: No legacy tech handcuffs. You’ll have the resources to build a modern, scalable marketing infrastructure.
Growth & Culture: Competitive salary, flexible hybrid/remote options, and a team that values data over office politics.
7000 - 10500 SGD
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