Senior Copywriter
MakerLab
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
Senior Copywriter (Singapore). Lead creative strategy and storytelling for a high-impact team. You'll translate complex tech into human-centric campaigns across social, web, and video. Requires 10+ years' experience, deep local market fluency, and the ability to pitch to executive leadership.
Role:
- Lead creative ideation and copy development across the total brand ecosystem, including integrated campaigns, social platforms, web, video scripts, and live experiences
- Engineer high-impact headlines and structured long-form narratives that bridge the gap between technical innovation and human emotion
- Actively contribute to brand evolution and creative strategy sessions, ensuring all outputs align with core commercial objectives
- Pitch and present complex conceptual frameworks and copy rationales with clarity and conviction to senior stakeholders
- Integrate organic search best practices into all creative writing to enhance discoverability and digital performance
- Leverage performance data and audience research to refine creative strategies and continuously improve campaign resonance
- Partner with multidisciplinary teams—spanning Design, Digital Strategy, and Events—to maintain a unified brand voice across every touchpoint
- Provide conceptual direction and scripts for corporate activations and immersive experiential marketing projects
You:
- 10+ years of professional copywriting experience supporting global brands (B2B or B2C) or high-level agency/freelance environments
- At least 4 years of leadership experience in conceptualising large-scale projects and presenting to executive-level audiences
- Deep cultural fluency in the Singapore market, with an intuitive understanding of local nuances, trends, and communication styles that drive engagement
- A 'big picture' thinker capable of scaling a single creative seed into a full-funnel execution across diverse media
- Exceptional ability to demystify complex offerings, making them accessible to both C-suite decision-makers and technical specialists alike
- Experience in production environments, such as providing copy direction for audio/video shoots or broadcast media
- A forward-thinking approach to creative tools, including familiarity with AI-assisted storytelling and collaborative platforms like Figma or Asana
- Self-motivated and highly organised, with the discipline to deliver premium work under demanding timelines
- A lifelong learner who remains at the forefront of industry trends and emerging technologies
- Proven ability to work harmoniously within a matrixed, international team environment
Contract type: 6 months fixed-term contract
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Vacancy posted 2 days ago
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