Assistant Marketing Manager

Our mission is to build reliable, affordable brands loved by locals, while modernising and elevating the traditional coffeeshop experience.

We are seeking a commercially minded, digitally savvy and trend-driven Assistant Marketing Manager to support the growth of food, retail and building local brands. This role works closely with the respective management team with strong cross-functional collaboration across operations and external partners.

Who We're Looking For

The commercially minded and results-driven individual who is creative yet operationally disciplined.

This person is a strong stakeholder manager who can work across marketing and operations and most importantly has a Passion for food, retail and building local brands!

Key Responsibilities

Marketing & Brand Growth

Campaign Strategy &Execution

. platforms and loyalty initiatives.

. Drive initiatives to increase footfall, delivery sales and brand engagement.

. Track, analyse and report on campaign performance with actionable insights for optimisation.

Digital & Social Media

. Manage and grow official social media platforms and digital channels.

. Develop engaging, trend-driven content that resonates with local audiences.

. Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant.

. Work closely with agencies, content creators, media and KOLs to amplify brand reach.

. Support paid media planning and performance marketing efforts.

AI & Innovation

. Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis.

. Experiment with new digital technologies and platforms to improve productivity and creative output.

. Continuously explore innovative ways to modernise traditional F&B marketing approaches.

Brand &Communications

. Ensure consistency in brand positioning and visual identity across all touchpoints.

. Design & develop marketing collaterals (print and digital) and oversee production timelines.

. Work closely with operations teams to ensure effective campaign rollouts at outlets.

. Manage customer feedback channels and support reputation management.

Market Intelligence & Partnerships

. Conduct competitor and industry research to identify growth opportunities.

. Maintain strong relationships with delivery aggregators and strategic partners for joint campaigns.

. Coordinate with POS vendors and internal teams on pricing updates and promotional mechanics.

Requirements

. Positive working attitude with a good personality.

. Min. 3years of relevant experience in marketing.

. Candidate must possess at least a Diploma or Degree in Marketing/Business or similar subject

. Highly organised, responsive and able to manage multiple projects in a fast-paced environment.

. Results-oriented, independent, strong work ethic, and a strong team player.

. Strong communication skills in English and Chinese (to liaise with stakeholders and tenants).

. Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage.

. Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must)

. Comfortable using AI tools for content creation, research and workflow efficiency.

. Proficient in Canva, Photoshop, Illustrator or other design software.

. Responsive in dealing with multiple stakeholders in a deadline driven environment.

. Proficiency in MS Word, PowerPoint and Excel.

. Experience in online marketplaces and e-commerce would be a plus.

Please kindly include the following information in your resume:

. Date of Availability and Notice period

. Job Functions and Interests

. Current and Expected salary

. Reason(s) for leaving

. Work experiences in point forms

. Education background

By submitting your personal data and/or resume, you give consent to the collection, use and disclosure of your personal data and/or resume by the company (or its agent) for the purpose of the processing and administration by the company relating to this job application.

.We regret to inform that only shortlisted candidates would be notified...

We wish you all the best in your career search!