Lead, Performance & Outcomes Marketing

About Us

SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us - and be part of a team that's shaping the future of media.

Role Overview

SPH Media is looking for a commercially driven Performance & Outcomes Marketing Lead to drive the next phase of growth for SPH Media's integrated performance advertising and outcomes-based marketing business.

This role will lead the development of scalable, performance-led commercial solutions across SPH Media's ecosystem, spanning digital, social, print, audio, content, data, events, and omnichannel media assets.

The ideal candidate is not simply a campaign manager, but a strategic operator who understands how to connect media, audience, data, storytelling, and commercial outcomes into scalable solutions that drive measurable business impact for clients.

This role will also play a key leadership function in strengthening team capability, improving operational structure, and building stronger alignment across Sales, Ad Products, Editorial, Audience, and Operations teams.

Key Responsibilities

Commercial & Revenue Leadership

• Drive the growth of SPH Media's performance and outcomes-based advertising business
• Develop scalable media and audience solutions focused on measurable client outcomes
• Partner closely with Sales teams to strengthen performance-led revenue generation
• Build integrated cross-platform commercial solutions leveraging SPH Media's full ecosystem of assets
• Support strategic client and agency conversations around performance, attribution, data, and ROI

Strategic Planning & Solutioning

• Develop repeatable performance marketing frameworks and sales enablement tools
• Build performance narratives and outcome-focused proposals for clients
• Guide media strategy across direct, programmatic, content, social, audio, and audience products
• Identify monetisation opportunities across SPH Media's inventory and audience segments
• Strengthen campaign measurement, reporting, and optimisation frameworks

Team Leadership & Capability Building

• Mentor and guide the performance marketing team
• Build clearer operating structures, workflows, and accountability across the function
• Elevate the team from campaign execution toward strategic performance consultancy
• Improve collaboration across internal stakeholders and reduce operational bottlenecks
• Foster a culture of commercial ownership, accountability, and continuous learning

Operational Excellence

• Improve workflow efficiency and speed-to-market for performance solutions
• Drive stronger visibility on campaign delivery, optimisation, and revenue impact
• Build scalable frameworks for performance reporting and post-campaign insights
• Strengthen alignment between media strategy, execution, and commercial objectives

Success Metrics

• Growth in performance-led revenue
• Increased adoption of integrated performance solutions
• Improved speed and scalability of commercial responses
• Stronger sales enablement and stakeholder satisfaction
• Improved campaign performance and reporting quality
• Clearer operational structures and team effectiveness

What Success Looks Like

This role is expected to help evolve SPH Media's performance business from a largely execution-led function into a commercially strategic, scalable, and outcomes-driven capability that strengthens both revenue growth and client trust.

Requirements

• 10+ years' experience across performance marketing, media strategy, publisher monetisation, agency strategy, or digital advertising
• Strong understanding of digital media ecosystems, audience strategy, and performance optimisation
• Experience managing integrated campaigns across multiple media channels
• Strong commercial acumen and ability to translate business needs into scalable solutions
• Experience working cross-functionally across Sales, Product, Editorial, Ad Ops, and Analytics teams
• Proven ability to lead teams, mentor talent, and improve operational effectiveness
• Strong communication, stakeholder management, and presentation skills
• Familiarity with programmatic, attribution, audience strategy, and data-driven marketing preferred