Assistant Marketing & Programming Manager (Lifestyle)
5000 - 6500 SGDFull-time
STEEZY PTE. LTD.
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TRIFECTA is more than a place to surf, snowboard or ski. We’re building one of Singapore’s most exciting lifestyle destinations — where sport, creativity, food, music and community come together under one roof.
We’re looking for someone who thrives at the intersection of marketing, programming and culture. Someone who doesn’t just create campaigns or organise events, but understands how both work together to build a destination people genuinely want to be part of.
As the Assistant Marketing & Programming Manager (Lifestyle), you’ll lead the marketing and programming strategy for TRIFECTA’s lifestyle experiences, with a particular focus on TRIFECTA Riders’ Lounge and TRIFECTA Singapore destination-wide programming. You’ll work closely with internal teams and external partners to create compelling campaigns, meaningful experiences and a year-round calendar that drives awareness, credibility and footfall across the lifestyle arm of TRIFECTA.
Lifestyle Brand & Destination Marketing
- Possess a strong understanding of TRIFECTA’s brand identity, values and overall business goals.
- Develop and execute integrated marketing campaigns that position TRIFECTA as Singapore’s home for boardsports, lifestyle and community.
- Plan annual marketing calendars that support destination awareness, credibility and footfall.
- Identify opportunities to strengthen TRIFECTA’s positioning through storytelling, collaborations and cultural moments.
- Track campaign performance and optimise initiatives based on audience insights and business objectives.
Lifestyle Programming & Community
- Develop and execute a year-round calendar of lifestyle programmes that encourage people to spend more time at TRIFECTA beyond sports.
- Lead programming for TRIFECTA Riders’ Lounge, including recurring community initiatives across music, art, food, wellness and creative culture.
- Conceptualise experiences that strengthen TRIFECTA’s identity as Somerset’s Community Club.
- Ensure all programmes contribute meaningfully towards community engagement, destination awareness and repeat visitation.
Partnerships & Collaborations
- Identify and develop partnerships with artists, musicians, creators, brands, collectives and community groups.
- Manage relationships with internal stakeholders, tenants and external collaborators from ideation through execution.
- Coordinate project timelines, budgets, creative deliverables and event logistics across multiple stakeholders.
- Build long-term partnerships that expand TRIFECTA’s reach and cultural relevance.
Marketing Channels & Content
- Work closely with the Creative team to develop compelling content that supports both marketing campaigns and lifestyle programmes.
- Oversee marketing calendars across digital, in-venue and owned channels.
- Ensure campaigns and programming are communicated consistently across social media, EDMs, website and in-venue touchpoints.
- Analyse performance and recommend improvements based on audience behaviour and campaign results.
Skills, Knowledge & Experience
Minimum 5 years of experience in marketing, programming, partnerships or events within lifestyle, hospitality or destination marketing.
Strong understanding of lifestyle, food, music, art and community-driven experiences.
Experience managing end-to-end campaigns, events and partnerships.
Excellent project management and stakeholder management skills.
Vacancy posted 2 days ago
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