Business Development and Marketing Specialist

'The Future of Finance, Powered by AI'

We're on an exciting journey at Trustplus AI Pte. Ltd. (' TrustPlus AI '), a dynamic tech startup poised to revolutionise corporate credit risk assessment for financial institutions through AI. We're currently seeking a motivated and proactive individual to join our team, playing a pivotal role in developing quality sales leads and shaping our marketing strategy.

Position: Business Development & Marketing Specialist

About Us:

TrustPlus AI does what human credit committees take weeks to accomplish - delivering results in seconds with even greater accuracy. Founded by Kevin Lee and WayVern Shong, former credit executives at leading global financial institutions, TrustPlus AI started on the belief that modern AI can now outperform traditional human analysis in credit evaluation - and we're proving it. Our agentic platform instantly crunches more data than any human ever could, distilling thousands of data points into a single, precise credit decision - a technical moat that deepens with every credit assessment processing. In multi-trillion-dollar lending and payment markets hungry for innovation, TrustPlus AI is uniquely positioned to redefine how creditors assess risk, backed by a defensible AI advantage and deep domain expertise.

Expansion Plans:

But that's not where our journey ends. We have a bold vision to expand our product offerings beyond credit and risk management. Our roadmap includes venturing into compliance, legal, operations, and other critical areas within the financial ecosystem.

Role Overview:

We're seeking a highly motivated Business Development & Marketing Specialist who will lead marketing initiatives, execute business development strategies, manage our LinkedIn presence, craft compelling pitches, generate qualified leads, and provide essential support to our CEO and sales team to maximize our growth potential.

Responsibilities:

• Proactively identify and engage prospective clients, developing and nurturing relationships to expand the business pipeline.
• Plan and implement effective marketing campaigns across various channels to increase brand awareness and lead generation.
• Create compelling, informative, and engaging content and designs tailored specifically for LinkedIn and other relevant platforms to boost audience engagement and visibility.
• Develop and refine impactful pitch decks, proposals, and other sales materials to effectively communicate our value proposition.
• Collaborate closely with the CEO and Sales Executives to assist in managing client relationships, coordinating sales activities, and ensuring effective follow-up.
• Conduct thorough market research to identify trends, competitive insights, and potential growth opportunities.
• Regularly analyze and report on the performance metrics of marketing campaigns to inform strategic adjustments and future initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 2 years of experience in Business Development, Marketing, or Sales Support, preferably within fintech or financial services.
• Proven experience creating high-quality digital content and managing professional social media platforms, particularly LinkedIn.
• Demonstrably strong command of AI tools in day-to-day workflows, such as process automation and creative work.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data to guide decision-making.
• Self-starter with the ability to manage multiple projects simultaneously, prioritize effectively, and adapt to fast-paced environments.
• Strong team player, an inclusive and outgoing personality, with a bright and positive outlook on life :)

Why Join Us

• Shape our story from day one - we don't have a marketing function yet, so you won't be executing someone else's playbook. You'll build our BD & marketing strategy from the ground up and own how the world sees us.
• Work with a truly global client base - this isn't a regional play. You'll be engaging clients and partners across markets, giving you exposure most BD roles can't match.
• Move at 10x speed with AI as your leverage - you'll need to use AI heavily, which means less time on grunt work and more time on strategy, relationships, and execution. You'll get more done, faster, than you would anywhere else.
• Grow alongside an ambitious startup rewriting the rules of finance - join us early and grow as we grow, with real ownership over outcomes that matter.
• Learn more, faster, than at any traditional company - our lean, flexible culture means everyone steps up beyond their job title. You'll be stretched and challenged in ways that compress years of learning into months.
• Flexible, remote-friendly, and lean - no bureaucracy, no red tape. Just a small team doing whatever it takes to win.