Sales Executive

Company Overview

Allied Foodservice Equipment (S) is a leading commercial kitchen equipment supplier in Singapore, offering a one-stop solution for all F&B industry needs with a strong reputation for excellent service.

Job Summary

You will identify and develop new business opportunities in the F&B and hospitality sectors (hotels,restaurants, cafés, caterers, hawker concepts, and central kitchens) by generating leads, recommending equipment, preparing proposals, assisting with demos, and coordinating delivery and support to achieve sales targets.

Responsibilities

• Generate leads through site visits, cold calls, networking, referrals, and online outreach to expand business opportunities in F&B and hospitality sectors.
• Assess customer requirements to recommend suitable commercial kitchen equipment that meets their operational needs.
• Prepare quotations and proposals, follow up with customers, and close sales to meet monthly and quarterly targets.
• Assist in kitchen equipment demonstrations and present product features to potential clients.
• Build and maintain strong relationships with existing clients to encourage repeat business and referrals.
• Coordinate with internal teams to ensure timely delivery, installation, and after-sales support for customers.
• Monitor and report on market trends to keep the sales team informed and adapt strategies accordingly.

Requirements

• No specific industry experience is required,product knowledge can be picked up on the job. What we value most is the rightmindset willingness to learn, strong people skills, and the drive to deliver results.
• You should hold a minimum GCE 'O' Level, Nitec,or Diploma in any discipline.
• Some experience in sales or a customer-facing role is an advantage.
• Candidates with exposure to F&B,hospitality, or the equipment trade will have a head start, through on the job training. You should be a self-starter who takes initiative, with good communication and interpersonal skills.
• Basic proficiency in Microsoft Office (Word,Excel) is expected.
• You must be comfortable traveling to client sites across Singapore, and a valid Class 3 driving licence is an advantage.