Digital Marketing Specialist (PPC)
3800 - 5200 SGDFull-time
First Page Digital Singapore - #1 Digital Marketing & SEO Agency
Looking to take your digital career to a whole new level? Then this role is for you!
First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.
Overview
We are seeking a highly motivated and results-driven Account Manager, PPC Campaigns to join our team. This pivotal role will be responsible for the end-to-end management of client relationships and the strategic oversight of paid advertising campaigns across diverse client segments, ranging from Small-to-Medium Businesses (SMB) to large Enterprise accounts. The ideal candidate will possess deep expertise in Google Ads and Meta Ads platforms, a strong commercial acumen, and a proven ability to drive long-term client success and growth.
Key Responsibilities
1. Client Management & Communication
- Serve as the primary point of contact and trusted advisor for a dedicated roster of clients.
- Conduct regular client meetings (weekly/monthly) to present performance results, strategic recommendations , and industry insights.
- Proactively identify and communicate opportunities for campaign optimization, budget expansion, and new channel adoption.
- Develop and maintain long-term client relationships , focusing on retention and maximizing client lifetime value.
- Ensure effective communication between the client and the internal execution/specialist teams.
2. Long-Term Strategy & Growth
- Lead the development of multi-quarter and annual paid media strategies aligned with clients' overarching business objectives.
- Provide strategic direction and high-level input on bidding strategies, budget allocation, and channel mix, ensuring alignment with client KPIs (e.g., ROI, CPA, ROAS).
- Collaborate with internal teams (e.g., Execution Specialists, SEO, Creative, Analytics) to ensure an integrated, holistic digital marketing approach.
- Stay ahead of industry trends, platform updates, and competitor activities to ensure our strategies remain cutting-edge.
- Actively participate in business development, including providing input on proposals and strategy for potential new Enterprise clients.
3. Reporting & Analysis
- Own all aspects of performance reporting, utilizing analytics tools (e.g., Google Analytics, CRM data) to provide insightful, data-driven analysis.
- Translate complex campaign data into clear, actionable recommendations for clients.
- Forecast campaign performance and track progress against key performance indicators (KPIs).
Qualifications
- Minimum 3-5 years of experience in an Account Management or Strategic PPC role, managing significant budgets.
- Deep understanding of core campaign principles, architecture, and reporting within Google Ads and Meta Ads platforms.
- Proven experience managing both SMB and Enterprise client accounts, showcasing an understanding of varying client needs and complexities.
- Strong analytical skills with the ability to interpret data, identify trends, and translate results into actionable strategies.
- Exceptional communication, presentation, and relationship-building skills.
- Proficiency with relevant tools such as Google Analytics, Microsoft Excel/Google Sheets, and data visualization software.
Preferred (But Not Required)
- Formal certifications in Google Ads and Meta Ads platforms.
- Experience with other major PPC channels (e.g., LinkedIn Ads, TikTok Ads, Amazon Ads, Programmatic campaigns).
- Familiarity with marketing automation platforms and CRMs (e.g., Salesforce, HubSpot).
Vacancy posted more than 2 months ago
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