TikTok Shop Live Account Executive
2500 - 4000 SGDLUCID SOCIAL MC
Lucid is a fast-growing TikTok Shop Partner Agency, working with top brands to drive e-commerce sales through live commerce and short-form content. We are looking for a dynamic Account Executive to manage brand partnerships, oversee live commerce operations, and support our TikTok live streamers to maximize performance.
This role requires a mix of account management, campaign planning, and operational execution to ensure successful TikTok Shop activations.
Key Responsibilities:
1. Account & Client Management
• Act as the primary point of contact for brand clients, ensuring seamless communication and execution of TikTok Shop campaigns.
• Develop and maintain strong relationships with clients, understanding their business goals and aligning them with Lucid’s strategies.
• Provide regular reporting and performance analysis to clients, offering data-driven insights and recommendations.
• Work closely with TikTok’s internal team to stay updated on platform trends, new features, and best practices.
2. Live Commerce Strategy & Planning
• Develop and implement live commerce strategies to maximize sales performance on TikTok Shop.
• Work with brands to identify hero products, promotions, and key messaging for live streams.
• Analyze competitor live selling strategies and optimize Lucid’s approach accordingly.
3. TikTok Live Stream Management
• Assist and support streamers during live selling sessions, including troubleshooting technical issues and ensuring smooth execution.
• Provide real-time feedback and coaching to improve live performance, engagement, and conversion rates.
• Coordinate with brands to ensure timely product availability, pricing accuracy, and promotional details for each live session.
• Monitor and report on live stream metrics, making adjustments to improve results.
4. Live Selling Schedule & Talent Coordination
• Plan, manage, and optimize the TikTok Live selling calendar to ensure a consistent streaming schedule.
• Coordinate with streamers, brands, and internal teams to align on content themes, product highlights, and promotional events.
• Recruit, train, and onboard new live streamers to expand Lucid’s talent pool.
• Ensure streamers have the necessary resources, scripts, and training to succeed.
5. Performance Tracking & Optimization
• Monitor live selling KPIs, including conversion rates, viewer retention, and sales performance.
• Use data analytics tools to measure success and adjust strategies accordingly.
• Continuously experiment with new content formats, engagement tactics, and sales techniques to improve results.
Key Requirements:
Keen in account management, influencer marketing, e-commerce, or live commerce.
• Strong understanding of TikTok Shop and live-selling strategies.
• Experience managing clients, handling campaigns, and delivering performance reports.
• Ability to multitask, manage multiple projects, and work in a fast-paced environment.
• Strong communication skills to liaise with brands, streamers, and internal teams.
• Passion for social commerce, e-commerce, and digital marketing.
• Knowledge of TikTok analytics and e-commerce trends is a plus.
Why Join Us?
• Work with top brands and grow your expertise in TikTok live commerce.
• Be part of a fast-growing TikTok Shop Partner Agency.
• Competitive salary and growth opportunities.
• Fun and dynamic work environment with a passionate team.
4000 - 5000 SGD
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