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Marketing Intern

1800 - 2000 SGD
Internship

HEY CO GROUP PTE. LTD.

Hey Co Group (HCG) is a fast-growing F&B and lifestyle group behind multiple brands across Singapore — including cafes, restaurants, and innovative dining concepts.

We are not a corporate company.

We are builders.

We move fast, test ideas, and scale what works. Marketing here is not theory — it directly drives revenue.

About the Role

This is a hands-on, execution-focused + AI-driven internship.

You will not just “assist” — you will help create, launch, and optimise real marketing campaigns across multiple brands.

What You’ll Be Doing

1. Content Creation (AI-Assisted)

  • Create and execute content for Instagram, TikTok, Xiao Hong Shu
  • Film and produce short-form videos across outlets
  • Use AI tools (ChatGPT, CapCut, Canva AI) to:
  • Generate hooks, captions, and scripts
  • Speed up editing and content production

2. Campaign Execution

  • Assist in launching promotions, seasonal campaigns, and collaborations
  • Coordinate with influencers, partners, and platforms (Grab, Chope, etc.)
  • Ensure campaigns are executed properly on the ground

3. Trend & Growth Research

  • Identify trending content, viral formats, and competitor strategies
  • Use AI tools to analyse trends and generate ideas
  • Contribute to weekly marketing brainstorming

4. On-Ground Marketing

  • Support activations, events, and outlet marketing
  • Work closely with outlet teams
  • Gather real customer feedback and insights

5. CRM & Customer Engagement

  • Assist with EDMs and loyalty campaigns
  • Use AI to draft and personalise messaging
  • Support customer engagement initiatives

What We’re Looking For

Must Have

  • Strong interest in marketing, branding, or F&B
  • Comfortable with Instagram, TikTok, and social content
  • Curious and open to using AI tools
  • Proactive, hands-on, and willing to execute
  • Bonus (High Value)
  • Experience with AI tools (ChatGPT, Midjourney, Canva AI, CapCut)
  • Basic video editing or design skills
  • Experience creating content or running social media accounts
  • Interest in trends, food, and hospitality

What You’ll Gain

  • Real experience across multiple F&B brands
  • Hands-on exposure to campaigns, content, and growth marketing
  • Learn how to use AI in real business scenarios
  • Direct mentorship from founders and marketing leads
  • Opportunity to convert to full-time

Why Join Us

  • Fast-paced, no-bullshit learning environment
  • You will work on real campaigns, not just observe
  • Build a strong portfolio of content and marketing work
  • Be part of a team that values speed, creativity, and execution

How to Apply

  • Send us: Your resume
  • Portfolio / past work (if any)
  • OR your TikTok / Instagram account
  • Bonus:
  • Show us how you’ve used AI (even simple use cases)
Vacancy posted 3 days ago
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