End-to-End Sales Lead

Hello, and welcome to HugoHub

About HugoHub

HugoHub is a modular, API-first banking platform designed to support financial institutions and fintechs in building and scaling financial products efficiently.

The platform brings together core infrastructure and customer experience capabilities within a single ecosystem, enabling clients to develop, launch, and operate financial services with reduced complexity.

Platform Capabilities

• Modular architecture: Clients can deploy specific components such as accounts, payments, cards, and wealth products based on their requirements

• Unified ledger system: Real-time processing across multiple asset classes and transaction types

• API-driven integration: Enables faster implementation and iteration of financial products

• Experience layer support: Extends beyond infrastructure to support end-user journeys and product interfaces

• HugoHub is designed to address the limitations of legacy banking systems by offering a flexible, scalable, and programmable platform aligned with the needs of modern financial services.

Who we are looking for and why

We are seeking an experienced End-to-End Sales Representative to support our expansion across Southeast Asia, with a primary focus on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

This role is intended to be a foundational commercial hire, responsible for building pipeline, converting opportunities, and contributing to the development of our go-to-market approach in the region.

The role requires a candidate who is comfortable operating independently in an early-stage environment and engaging with senior stakeholders across fintech organizations.

What this role means to us

This role carries full responsibility for the sales lifecycle, from opportunity creation through to deal closure.

Key expectations include:

• Driving efficient and predictable deal cycles

• Building early customer traction and referenceable clients

• Managing a balanced pipeline of short- and medium-term opportunities

• Contributing to the development of a structured and repeatable sales motion

• The role will focus on fintech clients, where sales cycles are typically more agile compared to traditional financial institutions.

Implementing a 'Challenger' Sales Culture

A critical component of this hire is the adoption of the Challenger Sales methodology.

• Teaching for Differentiation: Providing unique market insights that reframe the prospect's problems.

• Constructive Tension: Not being afraid to push back on senior leadership.

• 'Testing' what seniors say by questioning execution teams lower down the org to find the truth.

• Taking Control: They steer the process, focusing on 'hungry' champions moving up in the business rather than stagnated personnel that never make decisions.

Specific responsibilities

• Build and manage a pipeline of qualified opportunities

• Pipeline Development and Ownership

• Own the full sales process: prospecting, qualification, solutioning, and closing

• Maintain discipline in pipeline management and prioritisation

• Solution-Oriented Selling

• Stakeholder Engagement

• Engage effectively with senior decision-makers and cross-functional teams

• Navigate complex organisational structures to identify key stakeholders

• Drive alignment between business, product, and technical teams

  The ideal candidate must be technically and commercially fluent enough to pivot between two distinct engagement models:

• API/BaaS Model: High-velocity, developer-centric infrastructure proposals.

• Managed Service Model: Complex engagements including experience layers, requiring a deeper consultative sell to align our platform with their end-user journey. (more consultative, experience-driven, no-code solutions)

Market Development

• Build a strong network within the SEA fintech ecosystem

• Generate opportunities through a combination of outbound efforts, referrals, and in-person engagement

• Contribute to market insights and feedback to inform product and GTM strategy

• Execution and Self-Sufficiency

• Develop and deliver sales materials independently

• Maintain momentum across multiple opportunities

• Operate with a high degree of accountability and ownership
  

Requirements

• Master's degree in Business Administration, or a related field
• 2+ years of enterprise B2B sales, business development, or growth product management experience within fintech, payments, API-based platforms, or digital asset infrastructure
• Proven track record of executing Go-To-Market (GTM) strategies and driving revenue growth for full-stack financial/payment products
• High technical and commercial fluency ability to collaborate effectively with engineering teams using Agile/Scrum methodologies
• Proficient in CRM hygiene, pipeline optimization, and lead generation tracking using tools like Salesforce or HubSpot
• Prior exposure to Southeast Asian markets
• Exceptional communication and stakeholder management skills, with the ability to lead complex commercial negotiations
• Ability to operate effectively in early-stage or high-growth environments

Performance indicators to get you off to a great start

30 Days

• Develop a clear understanding of HugoHub's platform and positioning

• Build an initial pipeline of qualified prospects

• Initiate conversations with target fintech clients
  

90 Days

• Progress opportunities through the pipeline with clear qualification

• Establish a structured approach to outbound and deal management

• Build credibility within the target market
  

180 Days

• Close initial deals and contribute to revenue targets

• Build a portfolio of referenceable clients

• Contribute to refining the sales process and GTM approach
  

Atlas Values: Responsible, Open, Collaborative

We value:

• Accountability and ownership

• Clear and honest communication

• A collaborative and solution-oriented approach to problem-solving
  

Everyone is welcome to apply