MARKETING MANAGER

The Marketing Manager will support Guan Chee in developing and coordinating marketing activities to strengthen the company's brand presence and market visibility. The attachment will provide practical exposure to marketing planning, market research, content development, brand communication and coordination of promotional activities.

It includes the following:

Assist in preparing marketing plans and promotional activities aligned with the company's business direction.

Conduct research on industry trends, customer preferences and market developments.

Assist in identifying suitable marketing channels and promotional approaches.

Support the planning and coordination of marketing initiatives.

Assist in strengthening Guan Chee's corporate brand presence.

Prepare and update company profiles, brochures, presentations and other marketing materials.

Assist in ensuring consistent presentation of the company's brand, services and corporate information.

Review existing marketing materials and suggest improvements where appropriate.

Assist in planning and preparing content for the company's digital marketing channels.

Develop content such as company updates, service information, industry-related content and promotional materials.

Support the organisation and updating of website and social media content where applicable.

Assist in maintaining a consistent communication style across marketing channels.

Conduct research on market trends, competitors and industry developments.

Gather and organise information relating to customer preferences and market conditions.

Prepare market research summaries to support marketing planning.

Maintain relevant market research information and marketing references.

Assist in planning and coordinating marketing campaigns, promotional activities and corporate events.

Coordinate with internal teams and external marketing service providers on marketing-related activities.

Assist with preparation of promotional materials, event information and campaign schedules.

Technical Skills and Competencies
1. Marketing Planning

2. Market & Competitor Research

3. Brand & Corporate Communications

4. Content & Digital Marketing

5. Marketing Campaign Coordination

6. Marketing Analysis & Reporting