Business Development Partner, IONT

JOB SUMMARY

Reporting to the Channel Sales Lead, the Business Development Partner will be directly responsible for signing listings in outlets, implementing the channel commercial and trade marketing strategy established with the outlets he/she is assigned as well as acting as a brand ambassador to introduce and activate the brands and portfolio of products to both the outlets and the consumers/patrons. This role will focus specifically on the Cocktail bars and outlets affiliated with cocktails from a commercial perspective and at the same time be the Ambassador for the specialty brand portfolio consisting of Codigo, Monkey 47, Havana Club and Bumbu. The role will also take ownership of coordinating and activating SIP across the bars and the bartender community. This may require travel to other markets in Asia to spruik the brand, build relationships with the bars and bartender communities or to activate SIP.

KEY ACCOUNTABILITIES

Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts managed

Perform sales calls on contracted outlets assigned.

Actively Prospect new outlets with a view to contract in the cocktail bars and outlets associated with cocktails

Support contracts negotiations, within investment guidelines to optimize profitability for PRS.

Drive sell-through with on-going promotions (volume, net sales, contributive margin)

Onboard new outlets on Easy24 and ensure Easy24 adoption by all current outlets.

Assist Channel Sales Lead to process backend sales claims for contracted outlets

Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)

Specific Focus on Accounts:

1) List the entire Pernod Ricard assigned portfolio

2) Activate the Specialty portfolio of brands: Codigo, Monkey 47, Havana Club and Bumbu

Review performance and develop bespoke action plans with identified gaps/risks/ opportunities.

Support Driving of L3F excellence: responsible for execution of PVA plans in identified outlets through negotiations with outlets and implementation in the L3F.

Evaluate the effectiveness of activities carried on with Accounts and provide recommendations on future improvements of ROI.

Actively drive new business growth & market share gain through identifying new consumer trends and competitor sales in Accounts managed and co-developing consumer conversion tactics & strategy to PR brands with the Accounts.

Be the Brand Ambassador for Specialty brands

Inspire, Educate and support

Pernod Ricard Local Teams (Marketing and Sales), Local Distributor Sales Forces and outlets: ensuring deep understanding of the specialty brands, increasing credentials, share of mind and engagement for the specialty brands

Support Sales Teams to develop business and unlock key accounts and new prospect clients

Influencers: convert influencers (consumers, trade, media, …) to the brand through Education and Tasting

Brand Activation

Support for all consumer and trade promotional activities: design, coordination, implementation, tracking and evaluation.

“Brand face & host” during Brand events and dinners.

Market Intelligence > be the eyes and ears on the market. Investigating and reporting

Influencer and Advocacy

Developing, building and managing relationships with key influencers (consumers, trade, media, digital influencers) and VVIP’s around the wine & spirits credentials.

Managing an on-going relationship with key flagship trade partners to deliver incremental business.

SIP Ownership

“Brand face & host” of SIP: coordinate, promote and activate the SIP Supernova, guest judging, mentoring bartenders and activation of SIP across the bars

Be the conduit of the bar community across Asia: coordinating guest bar shifts, liaising with bartender and bar owner communities, organizing events and guest speakers and recruiting bartenders and bar owners to SIP.

JOB REQUIREMENTS

Diploma/ Degree

Minimum 4 years working experience.

Brand ambassador experience

Experience in on trade environment is a plus.

Experience in bartending is a plus

Proficient in Microsoft Office

Functional & Leadership Competencies

Good Critical thinking and analytical skills.

Rational mind using data to design implementation of strategies and evaluate results.

Organised and strong result orientation.

Entrepreneurial mindset, proactive and hands-on, able to translate strategy into concrete actions.

Able to understand complex situations and problem-solving mindset.

Energetic and outgoing personality who enjoys socializing.

Able to build effective relationship with customers from various cultural backgrounds.

A team player with excellent interpersonal and communication skills

Driven self-starter with a positive attitude and eager to learn.

Ability to multi-task and work independently in a fast-paced environment.

Digital savvy in a business context