Digital Activation Manager
7500 - 11000 SGDFull-time
HENKEL SINGAPORE PTE LTD
About this Position
This role will execute and optimize digital campaigns across APAC, with main focuses on campaign execution, analytics, SEO/SEM/GEO implementation, and marketing automation, to ensure scalable and high-performing demand generation programs.
What you´ll do
Campaign Execution & Optimization
- Plan, execute, and optimize paid search campaigns across platforms such as Google (primary), Naver, and Yahoo etc..
- Generate and utilize the content for campaign foundations e.g. articles, landing pages etc.
- Perform keyword research, bidding strategies, and A/B testing of ads
- Continuously optimize campaigns to improve CTR, CPL, lead generation and conversion rates
- Use platforms like Marketo for lead nurturing campaigns
SEO, SEM & GEO Execution
- Implement on-page and technical SEO improvements
- Optimize website structure and content to enhance search visibility and performance
- Support GEO initiatives, ensuring content is optimized for AI-driven search platforms
- Collaborate on content updates to improve organic rankings
Social Media & Digital Channels Management
- Execute paid social campaigns (e.g., LinkedIn) for lead generation and retargeting
- Generate and maintain the content for various digital channel publications
- Support multi-channel campaigns across digital platforms
Data Analytics & Reporting
- Ensure accurate data quality and flow across platforms
- Manage and maintain analytics tools such as Google Analytics and Adobe Analytics
- Ensure accurate conversion tracking, tagging (UTMs), and reporting frameworks
- Develop dashboards and provide regular performance reports and insights
- Identify optimization opportunities based on data analysis
What makes you a good fit
- Bachelor’s Degree in marketing, Data Analytics, or related field
- Minimum 5 years of experience in SEO/SEM, campaign optimizations or digital performance marketing
- B2B industrial experience is a plus. Agency experience is preferred.
- Strong knowledge of global and regional search platforms (e.g., Google, Baidu, Naver, Yahoo).
- Hands-on experience with CRM and marketing automation tools such as Salesforce and Marketo.
- Proven experience in managing multi-country and multilingual digital campaigns across APAC.
- Strong analytical mindset with the ability to interpret data, generate insights, and deliver performance reports.
- Excellent communication skills with the ability to collaborate effectively across cultures, regions, and cross-functional teams.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Outpatient Medical and Specialist Coverage for employees and eligible dependents
- Life, Hospital, Personal Accident Insurance Coverage
- Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible dependants
- Access to company products at discounted price
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Vacancy posted 15 hours ago
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