Head of Marketing, Franchise Markets

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Senior Manager, Franchise Marketing

The Senior Manager, Franchise Marketing is responsible for shaping and driving marketing plans with Sephora’s franchise partners across selected markets, spanning both existing franchise operations and new market expansion, with the goal of building brand equity, customer engagement, and commercial growth.

This role partners closely with franchise teams to develop market-relevant plans that align with Sephora’s brand standards, regional frameworks, and commercial priorities. The scope covers both supporting existing franchise markets and helping to prepare new markets for launch, ensuring readiness from a marketing standpoint. While execution is led by the franchise partners’ in-market teams, the Senior Manager provides strategic direction, ensures consistency in brand expression, and supports effective go-to-market planning using regional toolkits and launch guidance.

You will shine here if you enjoy…

• Driving execution excellence in a fast-paced, consumer-centric business
• Leading teams through growth, change, and transformation
• Combining creativity with strong commercial and analytical thinking

Leading Franchise Marketing Planning & Brand Alignment

• Partner with franchise teams to shape annual and campaign marketing plans that align with Sephora SEA and global brand direction
• Guide franchise partners in translating regional priorities into locally relevant marketing initiatives across both established franchise markets and new market launches
• Ensure franchise marketing plans and activations are consistent with Sephora’s brand identity, campaign framework, and customer experience principles

Driving Commercial & Omni-Channel Marketing

• Work with franchise partners to build integrated marketing plans that support traffic, conversion, and sales across relevant consumer touchpoints
• Leverage regional launch toolkits and campaign guidance to support franchise readiness, new market set-up, and high-quality execution by in-market teams
• Review campaign performance and market feedback with franchise partners to identify opportunities for optimisation and continuous improvement

Supporting CRM, Loyalty Marketing & Customer Engagement

• Partner with franchise teams to support customer engagement and loyalty initiatives in ways that are aligned with Sephora’s regional frameworks and market priorities
• Use campaign results, customer insights, and franchise feedback to help strengthen marketing effectiveness and customer relevance across markets

Building Partner Capability & Ways of Working

• Build strong working relationships with franchise marketing teams and act as a trusted partner in planning, prioritisation, and execution readiness
• Support consistency in marketing ways of working across franchise markets by sharing best practices, frameworks, and launch expectations
• Influence high standards of execution by providing clear guidance, constructive feedback, and ongoing partnership to franchise stakeholders
• Support onboarding and marketing readiness for new franchise markets, including helping partners interpret launch frameworks, toolkits, and brand expectations

Championing Stakeholder Management & Governance

• Act as the key marketing interface between Sephora regional teams and franchise partners across assigned markets
• Navigate a matrix environment effectively, balancing franchise market needs with regional frameworks, launch calendars, and brand governance requirements
• Ensure strong planning discipline, clear communication, and effective review processes to maintain alignment and execution quality across markets
• Partner with relevant regional stakeholders to support the marketing dimension of franchise market entry and launch planning

We would love to hear from you if you are/have…

• Have strong marketing experience in retail, beauty, FMCG, or consumer brands, ideally across multi-market, franchise, or market expansion environments
• Bring strong brand and commercial marketing capabilities, with the ability to translate regional strategy into market-ready plans
• Are highly collaborative and influential, with experience working across matrixed teams and external or partner stakeholders
• Are strategic, brand-conscious, and execution-focused, with strong judgement and attention to detail
• Thrive in complex, multi-market environments and are comfortable managing through influence rather than direct control

Here, you will find:

• Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit

• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead

• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.