Marketing Strategist (PART TIME/FLEXIBLE ARRANGEMENT/CITY HALL)
15 - 18 SGDJOHWA HAIR & LIVING PTE. LTD.
Johwa Hair & Living is looking for a creative and proactive Part-Time Marketing Strategist to help grow our brand presence and attract new customers through engaging content and marketing initiatives.
Key Responsibilities
Develop and execute a monthly content strategy for Johwa's social media platforms (Instagram, TikTok, Facebook, etc.)
Plan, create, edit and publish engaging photo and video content that aligns with the brand
Source and coordinate for influencer campaigns
Source and coordinate hair model sessions
Work closely with the Marketing Lead/Overall Strategist to execute marketing campaigns and achieve business objectives
Monitor social media performance and provide recommendations to improve engagement and reach
Stay updated on social media trends and suggest fresh content ideas relevant to the beauty and wellness industry
Assist in planning and executing seasonal campaigns, promotions and brand collaborations
Coordinate with salon staff and stylists to organise content shoots and ensure smooth execution
Build relationships with micro-influencers, content creators and local communities for marketing opportunities
Maintain a consistent brand voice and visual identity across all marketing channels
Support the creation of marketing materials such as posters, promotional graphics and email campaigns when required
We're Looking For Someone Who
Has experience in social media marketing or digital marketing
Is creative with strong content planning and storytelling skills
Is familiar with Instagram, TikTok and current social media trends
Has basic photography/videography and editing skills (Canva, CapCut, Adobe Express, etc. is a bonus)
Is organised, proactive and able to manage multiple projects independently
1500 - 2500 SGD
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