Social Media Journalist, Berita Harian
SPH Media Fund
About Us
A newspaper for the local Malay community, Berita Harian was established on July 1, 1957. It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure. Berita Harian also provides a platform for the Malay community to voice their views on issues that concern them. It is a product that speaks with authority and understands the needs of the Malay community.
About the Job
As a Social Media Journalist at Berita Harian, you will be a versatile digital storyteller responsible for the end-to-end workflow of creating high-impact news and feature content across various social media formats. In this role, your primary focus is producing engaging stories - ranging from short-form vertical video and long-form video packages to image posts, carousels, vodcasts and other innovative digital formats. While you will primarily specialise in either core Berita Harian news or OMG youth-focused content, you will cross-support both areas. You are expected to understand platform mechanics and audience preferences, and to adapt editorial tone, visual design, and storytelling style depending on where the content lives. You will work within a collaborative newsroom environment, drawing on the collective strength and resources of the broader Berita Harian news team.
Key Responsibilities
End-to-End Multi-Format Content Creation
- Pitch, research, script, produce, shoot and edit content across a wide range of formats: short-form vertical videos (TikTok/Reels/Shorts), long-form video packages, image posts, carousels, vodcasts and live broadcasts.
- Translate complex news items, current affairs and sociocultural issues into digestible, visually compelling digital assets and graphics.
- Adapt content seamlessly between Berita Harian's core brand and the OMG youth brand.
- Conduct the role with accuracy, speed and journalistic integrity.
- Experiment with new digital storytelling formats and visual techniques to keep BH content innovative and fresh
- Maintain high production standards under tight deadlines in a fast-paced news environment.
Audience & Platform Strategy
- Analyse platform trends, engagement metrics and reader responses to understand what content formats perform best on the different channels.
- Engage with online communities by monitoring comments, gathering audience feedback and participating in discussions to build community reach.
- Collaborate with cross-functional newsroom teams.
Required Qualifications & Competencies
- Bachelor's Degree in Journalism, Mass Communication, New Media, Digital Communications or a related field from a recognised institution.
- Prior experience in digital journalism, social media content creation or newsroom environments is advantageous.
- Effectively bilingual in Malay and English (written and spoken) to report, script and conduct interviews comfortably in both languages.
- Proficient in videography, basic studio set-ups (for vodcasts/audio), photo/graphics editing and video editing using tools such as Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) or tools like CapCut and Canva.
- Confident, articulate, and authentic presentation skills for hosting social videos, interviews and vodcasts are advantageous.
- Strong understanding of current social trends, video algorithms and multimedia formats across the different social media platforms like Instagram, TikTok, YouTube and Facebook.
- High personal integrity, sharp eye for visual detail, adaptability, and the ability to work both independently and collaboratively within a larger editorial structure.
- Willingness to work flexible hours, including weekends or public holidays, based on the news cycles.
Vacancy posted 3 days ago
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