This role is responsible for all consumer and partner marketing. This person will lead the execution of marketing strategies across brand awareness campaigns, new launches (e.g., content, product), promotions of key franchises, work with partners to drive acquisition and loyalty campaigns, conceptualize events and develop brand-centric activities, and oversee branding and promotions of events. This role also requires the individual to build influencer relationships, develop marketing partnerships and pro-social campaigns, and evaluate all campaign results. This individual is required to safeguard the brand, guidelines, and processes across all Nickelodeon/Paramount and partner-created campaigns. This role reports to the Senior Director, Marketing, Asia in the region and works closely with the various internal departments.

Key Responsibilities:

Manage the marketing plans and execution for Nickelodeon brands in the Southeast Asia region
Develop a deep understanding of the Nickelodeon business and market landscape. Provide detail and perspective through market segmentation, positioning, trends, and opportunities
Ensure marketing budget, processes, assets, and production timelines are in alignment with marketing strategies
Ensure a consistent strong brand image across all platforms, and that brand guidelines are met across all creatives and partners’ creatives
Work with influencers to further increase engagement and brand awareness on key IP, events, and tentpoles
Drive consumer acquisition, retention, sales incentive programs, and brand affinity with partners (e.g., affiliates, telcos)
Maximise monetization potential by leveraging on licensees to drive brand promotions and create partner extensions
Support all lines of businesses to drive overall business revenues and goals
Partner with Digital to execute plans that increase social conversations on social media platforms
Conceptualize, develop, and execute effective branded on-ground activations targeting new and existing subscribers. Also identify ways to integrate partners in on-ground activations
Successfully plan and execute event promotions on all owned or paid platforms to drive awareness, and maximize attendances
Develop campaign keyart and all collateral artwork with designer
Manage and grow email database and retarget customers
Develop and execute Nickelodeon pro social campaigns
Provide marketing support for Paramount brands

Qualifications:

Bachelor’s degree in business, Marketing & Communications, or Business Management related with a minimum of 5 years of relevant marketing and social media/brand management experience
Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines
Ability to adapt and manage change
A Results oriented and consumer focused individual, with a passion for animation and kids’ industry
Experience in managing budgets, with strong project management skills
Excellent written and verbal communication skills; proficiency in a 2nd language is an advantage
Well-versed in managing relationships with external partners, influencers, and collaborating internally across a variety of teams
Strong interpersonal and prioritization skills with the ability to think strategically, creatively, and analytically – contributing fresh new ideas to marketing campaigns
Excellent communication and organizational skills with close attention to detail
Proficient in Microsoft Office and key computer programs

#LI-SK3

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Manager, Marketing, Southeast Asia