Job Description

Are you passionate about building and driving strategic ambitions and rolling out plans with global and regional market needs, while creating exciting integrated communications experiences?

We are looking for a strategist to join Our LEGO Agency(internal agency for China & APAC) leadership Team and Strategy Team.

The ideal candidate must bring with them experience in thought and implementation leadership, so someone who knows their owned from their earned, and has experience in consumer journeys, and who still gets as excited about a planning process as they do about big bold brave ideas.

No relocation assistance is offered for this position

Core Responsibilities:

Build and drive strategic ambitions in a newly formed discipline within the strategic department of LEGO Agency China & APAC.
Grow and develop the team and the wider agency and key stakeholders in the discipline of multichannel communications planning, combining owned, earned, paid and shared media.
Provide thought leadership and educate key partners internally on industry best practices.
Acts as a connector across key stakeholders to drive awareness, innovations and impact.
Support the team in bringing big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints.
Apply your understanding of how brands grow, and how effective comms create impact and drive results.
Help to shape and develop our planning processes and collaboration across marketing and channel teams.
Interested and curious about the world, challenges our view, and brings new perspectives to how we work.

Play your part in our team succeeding

The LEGO Agency (OLA) is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand . The Global Communication Strategy department is all about understanding audience behaviours and inspiring creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.

Do you have what it takes?

Professional experience and relevant Marketing/Media qualifications with 12+ years experience in a communications planning or strategy role, responsible for channel and campaign planning and communication architecture.
Strong leadership skills, with experience in working with cross functional teams
Experience in managing senior stakeholders
Experience in designing new processes, tools and ways of working to deliver integrated communications
Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.
Experience of working with channels / media owners to develop creative and executional thinking.
Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
Excellent leadership and communication skills –to be a key member of our strategy leadership team
Passion for helping to create communication work that has an impact, that matters and that’s memorable
Must be fluent in both English & Mandarin

Nice to have:

Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity.
Experience in Kids/Toy brand preferred
Excellent presentation skills
Cross-org collaborations

#LI-JY2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Communications Strategy Director, OLA