MISSION

The Digital Content Specialist at the International French School in Singapore is responsible for managing and creating engaging content for the schools social media platforms and website. This role involves collaborating closely with students parents and teachers to build strong relationships within the school community. By doing so the specialist ensures that content is both relevant and reflective of the vibrant school life enhancing the schools online presence and fostering community engagement.

RESPONSIBILITIES

Core Responsibilities for the Digital Content Specialist

Develop and Manage Digital Content
Create write and publish content (texts images photos videos sounds) for the schools website and social media platforms.
Ensure content is engaging informative and reflects the schools values.
Coordinate with teachers staff directors and the Admissions team to ensure message consistency.

Managing the School s Website and Intranet:

Establishing and implementing an editorial calendar for updating the Website
Ensuring the update of the Website and intranet by coordinating the group of stakeholders (contributors and validators)
Creating writing and publishing content online (texts images photos videos sounds).
Providing technical and operational support to implement the improvements desired by the various stakeholders (blogs reservation system online application system etc.).
Improving and optimizing the Website and intranet
Guaranteeing the conformity and editorial quality of the content with the Lyc es graphic charter internal and Singaporean regulations (CPE PPDA)
Supporting the IFS teams on the tools uses and good practices of communication on the Internet
Following the websites reputation and commitment indicators
Ensuring the referencing and visibility of the website in search engines

Animating social media:

Establishing and implementing an editorial calendar on social networks
Setting and implementing social media and communication campaigns to align with marketing strategies
Providing engaging text image and video content for social media accounts
Coordinate with teachers and staff directors and Admissions teams to ensure message consistency and cover all aspects of the school s life and full cycle of the student/family journey.
Responding to comments and customer queries in a timely manner
Cultivating the school s presence online
Ensuring their compliance with the various regulations and the graphic charter and their editorial quality
Developing and building loyalty among Internet user communities by facilitating online exchanges
Monitoring and reporting on feedback and online reviews
Organising and participating in events to build community and boost brand awareness
Identifying and proposing new online communication channels for the School
Monitoring the visibility and engagement indicators of each social network
Contributing to the press review by monitoring the school s presence and its competition on the Web

Other

Managing the content of the multimedia screens on the school premises in coordination with the Maintenance team
Assisting the communication & marketing manager when required

Skills Experience and Qualifications for a Digital Content Specialist

Experiance: 23 years of professional experience in digital content creation social media management or a related role.
Content Creation: Proficiency in creating engaging and highquality content including text images photos videos and sounds.
Technical Proficiency: Experience with website management systems (CMS) social media platforms SEO and analytics tools.
Communication Skills: Excellent written and verbal communication skills with the ability to craft clear and compelling messages.
Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines effectively.
Graphic Design: Basic design skills using tools like Adobe Creative Suite (Photoshop Illustrator) or equivalent.
Social Media Expertise: Indepth knowledge of various social media platforms trends and best practices.
Community Engagement: Ability to build and maintain relationships within the school community and engage online.
Analytical Skills: Practical experience in SEO practices and analyzing digital performance metrics.
Educational Background: A bachelor s degree in Marketing Communications Journalism Digital Media or a related field with relevant certifications as a plus. Proficiency in English and French is highly desirable.

WORK RELATIONSHIP

Marketing Communications Events Admissions Corporate Relations Department
Teachers and Pedagogical Leadership Team
Parents and Partners Relationship Department
Students

REPORTING

Marketing & Communication Manager

TERMS AND CONDITIONS

Full time position of 42 hours/week
Remuneration will be based on salary scale in IFS

DIGITAL CONTENT SPECIALIST