Communications & Marketing Specialist (Public Sector)
4000 - 7000 SGDTemporary
Websparks Pte Ltd
- 1-year contract, renewable
- Hybrid work arrangement
- Government project
The Communications & Marketing Specialist plans and executes product marketing and communications for products under the Resiliency Programme. Working closely with Product Managers, Product Operations, and Engineering leads, the role translates technical platform updates into clear, accurate, and user-centric communications across the product lifecycle.
The role also ensures all communications comply with Singapore Government branding, governance, accessibility, and security guidelines.
What You Will Be Working On
Product Communications & Content Management
- Plan, write, and manage product communications across all programme channels.
- Develop communication plans, key messaging, and product value propositions for the Resiliency Programme.
- Draft and publish monthly product updates, release announcements, newsletters, and FAQs, translating technical platform updates into clear, user-friendly language.
- Manage portal content, non-technical copy, and value statements on the Developer and Products portals.
- Maintain communication calendars, templates, content repositories, and stakeholder distribution lists.
- Ensure all communications comply with GovTech branding, accessibility, governance, and security guidelines.
- Track engagement metrics across channels to review message reach and refine future communications.
Incident & Operational Communications Governance
- Provide editorial guidance and maintain standard communication templates for incident and operational notices.
- Review incident advisories and operational announcements written by incident & ops teams to ensure clarity, professional tone, and alignment with GovTech standards.
- Create and maintain standardised incident and maintenance communication templates for incident & ops teams to use for drafting during service events.
- Maintain standardised templates aligned with GovTech brand and visual identity standards for operational teams to execute during service events.
Engagement, Events & Adoption
- Support agency enablement, community participation, and product adoption through structured communications and event content.
- Provide enablement support by producing presentation decks, session materials, and promotional copy for enablement sessions, webinars, workshops, and office hours.
- Create event content, such as draft presentation decks and written materials for GovTech conferences, showcases, roadshows, and external engagement forums.
- Draft follow-up communications, written announcements, and messaging materials to support engagement teams working with agencies.
- Identify and write agency case studies and success stories to demonstrate product value and encourage whole-of-government adoption.
What We Are Looking For
- Excellent written and verbal communication skills in UK English, with the ability to explain technical concepts simply without using heavy marketing jargon.
- Experience in planning and writing multi-channel communications (e.g. EDMs, Telegram, Slack).
- Experience in planning and facilitating virtual enablement events, webinars, or workshops.
- Strong organisational skills and stakeholder management abilities to work effectively alongside Product Managers and Engineering leads.
- Able to work independently with minimal supervision and guidance
- Proactively identifies and addresses issues, knowing when to escalate
- Adapts to changing priorities effectively
- Collaborates constructively with peers and stakeholder
- Contributes positively through knowledge sharing and openness
- Bachelor's degree in Communications, Marketing, Mass Communication, or equivalent experience.
- Proven experience in product marketing, developer comms, or tech communications, preferably within a government or technology environment.
Vacancy posted 6 hours ago
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