Business Manager, Integrated B2B

Position Summary

Role and Responsibilities

Drive innovation and market growth by leading the development and execution of strategic marketing plans for the Singapore Integrated B2B Business, collaborating with local and global teams.

• [Sales management]Manage the mid and long term sales strategy setting.
• [Account management] Manage the mid and long term relationship with accounts and set the cooperation strategy that is aimed at benefiting both parties.
• [Marketing sensing] Analyze competitors and market trends and report on it regularly.
• [Demand projection] Project demand to ensure that there is not setback to supply.
• [Business development] Develop new accounts and business opportunities.

Role Responsibilities:

• Lead, inspire, and collaborate with local and global teams to develop a marketing plan that aligns with business objectives and drives innovation for the Singapore Integrated B2B business.
• Develop marketing strategies by continuously identifying opportunities in product range, pricing, channel activations, retail, and media.
• Implement IntegratedB2B strategies by effectively influencing and collaborating with local and global teams to ensure alignment with local strategies and timely delivery of requirements.
• Gain deep insights into the Integrated B2B market through market analysis and consumer insights, translating them into actionable plans for short-term activations and long-term product development, through communication with HQ.
• Develop strategies aligned with business goals (P&L/sell-out), create integrated marketing plans, and lead local and global stakeholders in execution.
• Act flexibly and swiftly based on KPIs, managing and prioritizing the use of the marketing budget, and leading the team in building integrated new product launch campaigns.
• Demonstrate a thorough understanding of technology and translate it into a clear communication strategy with defined RTBs (Reason To Believe) and messaging priorities tailored for the market.
• Develop all necessary launch assets (product packaging, retail POS, digital, social, TV,etc.) and gather required information (specifications, product info) by collaborating closely with global and local teams.
• Develop an integrated media plan and execute it by collaboratively working with external planning and media agencies.

Skills and Qualifications

Role Requirements:

• Minimum 10 years of brand management experience, including top line P&L management and strategy development.
• Multi-functional project leadership experience in executing strategic initiatives.
• Goal-oriented mindset, capable of understanding project objectives and taking focused actions to achieve them.
• Strong problem-solving skills, with the ability to critically analyze situations and propose viable solutions.
• Leadership capabilities, including the ability to build strong and collaborative relationships, work cross-functionally, and manage stakeholders effectively.
• Excellent communication skills and client engagement abilities.
• Strong business network and capability to drive business development initiatives to foster growth.
• Typically implements short-term action plans rather than developing policy, process or strategy
• Enhances or improves methods or procedures and provides coaching to team members to ensure successful outcome
• Acts independently to determine methods and procedures on new or special assignments
• Business-level Korean language proficiency is required to liaise with key stakeholders in the Suwon Office in South Korea.

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