Sales and Marketing Director
7000 - 10000 SGDFull-time
Easmed Pte Ltd
The Sales and Marketing Director is primarily responsible for driving business growth through strategic planning, commercial leadership, and execution across the Group's medical device and healthcare portfolio. The role is responsible for developing and implementing sales and marketing strategies, managing relationships with principals and suppliers, identifying new business opportunities, sourcing and evaluating new products and solutions, and expanding market share across the region.
The job holder works closely with Principals, Country Directors, Business Unit Managers, and key stakeholders to develop new customer segments, create market demand, identify opportunities, generate leads, engage prospects, and secure business to achieve and exceed sales targets. The role is also responsible for supporting customers and users through education, training, service excellence, and long-term partnership development.
The Sales and Marketing Director works closely with the Group Directors to foster a culture of accountability, performance, excellence, innovation, and continuous improvement.
RESPONSIBILITIES
- Strategic Development and Commercial Leadership
- Drive the pursuit of the Company's mission, vision, and core values to foster a committed, competent, and growth-oriented workforce.
- Develop and execute strategic business plans to achieve revenue growth, profitability, and market expansion targets across multiple regions.
- Lead the development and execution of commercial strategies to drive sales performance and market penetration.
- Identify and evaluate new market opportunities, customer segments, and business partnerships to support long-term growth.
- Drive effective cost management and resource optimisation across the business.
- Lead transformation initiatives and change management projects to improve organisational agility and performance.
- Build and maintain strong strategic partnerships with principals, suppliers, healthcare institutions, and key stakeholders.
- Branding, Marketing, Product Portfolio and Business Development
- Oversee the planning and execution of marketing, educational, and promotional activities in collaboration with Key Opinion Leaders, suppliers, and industry partners.
- Develop demand generation strategies and commercial initiatives to drive revenue growth and strengthen market positioning.
- Continuously assess customer needs, market trends, competitive activities, regulatory developments, and healthcare industry changes to identify new opportunities.
- Identify, evaluate, source, and introduce new medical device solutions, technologies, and product portfolios that provide value to customers and support business growth.
- Manage relationships with existing and prospective principals to strengthen partnerships and expand the Company's product offerings.
- Lead product evaluation, business case development, commercial negotiations, and go-to-market strategies for new products and solutions.
- Oversee branding, marketing communications, and positioning strategies to enhance market awareness and customer engagement.
- Support Country Directors and Business Unit Managers in developing and executing country-specific sales and marketing plans.
- Review product portfolio performance and drive initiatives to improve sales, profitability, customer retention, and market competitiveness.
- Lead product launch planning, training, competency development, and commercial readiness activities.
- Operational Excellence and Technology Adoption
- Drive continuous improvement of business processes and operational efficiency.
- Oversee CRM implementation, sales effectiveness initiatives, and business process improvement projects across the Group.
- Monitor inventory management, cost control, and resource utilisation to ensure operational effectiveness.
- Drive the adoption of digital technologies, business intelligence, and automation initiatives to enhance business performance and customer engagement.
- Establish and monitor key performance indicators to support data-driven decision making and business growth.
Candidates with experience in the medical devices or pharmaceutical industry are highly preferred. Exposure to regional markets, particularly Malaysia and the Philippines, will be an added advantage.
Vacancy posted more than 2 months ago
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