HubSpot Webmaster
LINKS INTERNATIONAL Japan
About Our Client
Our client is a fast-growing global business services platform headquartered in Singapore, with operations across multiple international markets. They provide integrated solutions across corporate services, finance and accounting, fund administration, human resources, and fiduciary and trust services, supporting a large and diverse client base globally.
About the Role
Our client is seeking for a hands-on HubSpot Webmaster to manage and optimise both its HubSpot CRM infrastructure and HubSpot CMS environment .
This role will be responsible for maintaining clean data, building scalable workflows, supporting lead generation, improving marketing automation, and enhancing the digital experience across multiple markets.
The successful candidate will work closely with the marketing team to build, maintain, and optimise HubSpot assets including contact properties, workflows, website modules, landing pages, templates, forms, CTAs, and reporting dashboards.
Key Responsibilities
HubSpot CRM Management
- Own the setup and management of HubSpot CRM, including contact, company, and deal properties across multiple markets.
- Build and maintain lead routing workflows, lifecycle stage automation, and lead scoring models.
- Design and manage nurture sequences aligned to service lines, campaigns, and market segments.
- Maintain strong data hygiene through deduplication, segmentation, and list management.
- Set up and optimise HubSpot forms, CTAs, and progressive profiling to support conversion goals.
- Manage integrations between HubSpot and third-party platforms, including analytics, enrichment, and CRM-related tools.
HubSpot CMS & Website Management
- Build and maintain HubSpot CMS pages, including landing pages, pillar pages, blog templates, and reusable modules.
- Develop and manage HubL templates, custom modules, and reusable themes across market websites.
- Work with designers and external agencies on website builds, enhancements, and migrations.
- Implement on-page and technical SEO best practices, including metadata, schema, site speed, and page optimisation.
- Manage website analytics, tracking, and tag implementation using HubSpot, Google Tag Manager, and GA4.
- Support multi-market website rollouts, including adapting templates for different regions and languages.
Reporting & Optimisation
- Build HubSpot dashboards and reports covering traffic, leads, pipeline, campaign performance, and conversion metrics.
- Run A/B tests across landing pages, emails, and CTAs to improve conversion rates.
- Monitor automation health, troubleshoot issues, and maintain workflow documentation.
- Provide performance insights and optimisation recommendations to support quarterly marketing planning.
Requirements
Must-Have
- 3-5 years of hands-on HubSpot experience across both CRM and CMS.
- HubSpot certifications, such as Marketing Hub, CMS Hub, or equivalent.
- Strong proficiency in HubL templating and HubSpot module development.
- Solid experience with marketing automation, including workflows, sequences, lead scoring, and lifecycle automation.
- Working knowledge of HTML, CSS, and basic JavaScript for CMS customisation.
- Familiarity with Google Tag Manager, GA4, and conversion tracking setup.
- Excellent attention to detail, with a strong focus on clean data, clean code, and structured processes.
Nice-to-Have
- Experience managing multi-language or multi-market HubSpot portals.
- Exposure to B2B professional services, consulting, or corporate services environments.
- Familiarity with data enrichment tools such as Clay, Apollo, or similar platforms.
- Experience with API integrations between HubSpot and external platforms.
- Working knowledge of SEO tools such as SEMrush, Ahrefs, or Screaming Frog.
Vacancy posted 18 days ago
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