Senior Marketing Executive (Integrated & Community)

About Vertical Institute

Vertical Institute is a leading Singapore-based AI training provider focused on equipping working professionals with in-demand, career-advancing skills. We focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore, and have trained tens of thousands of professionals across both individual and corporate programmes, including partnerships with government agencies and enterprises.

Our mission is to help individuals and organisations stay relevant and competitive in an AI-driven economy. We design and deliver practical, hands-on courses that equip professionals with immediately applicable skills that drive real outcomes at work.

We are a fast-growing organisation that values ownership, speed, and continuous improvement. If you are excited about shaping how AI transforms work and education, you will find strong alignment here.

About the Role

Vertical Institute is seeking a Senior Marketing Executive to lead our brand presence across social media, events, and partnerships. This is a broad, high-ownership role for someone who can think strategically about how VI shows up in market while rolling up their sleeves to execute - from managing our social channels and content calendar to leading events end-to-end and managing our PR agency relationship.

You will work closely with a Marketing Executive who you will provide direction to, and report directly to Digital & Growth Marketing Manager.

What You Will Do

Social Media - Organic & Paid

• Own the social media content strategy and calendar across all platforms

• Provide content direction covering both organic and paid social direction and ensure brand consistency in tone, visual identity, and messaging

• Manage end-to-end execution across campaign assets - including emails, event collaterals, landing pages, and marketing materials

• Conduct regular social media audits and performance reviews to optimise reach and engagement

• Maintain brand consistency in tone, visual identity, and messaging across all channels

• Develop content that speaks directly to the priorities of HR Managers, CEOs, and SME owners

Events & Community

• Plan, manage, and execute events, workshops, and community initiatives across B2C, B2B, and B2Alumni segments

• Lead coordination with partners, instructors, alumni, and vendors for smooth event delivery

• Develop community-building initiatives with a focus on the Vertical Institute alumni segment

• Support PR & partnership communications and co-marketing activations with external organisations

Marketing Assets & Performances

• Execute for email campaigns, event collaterals, landing pages, and marketing materials

• Ensure all campaign assets are on-brand, deadline-driven, and conversion-focused

• Track and report on social media performance and campaign outcomes

• Provide actionable insights and recommendations for continuous improvement

What We Are Looking For

• 3-5 years of experience in marketing with strong exposure to social media, events, and brand management

• Degree in Marketing, Communications, or a related field

• Strong written communication skills in English with an eye for detail and brand consistency

• Has owned a brand's social media presence end-to-end, including paid social

• Experienced in planning and executing events across different audience segments

• Analytical mindset - can interpret performance data and translate it into decisions

• Comfortable working independently and taking ownership of deliverables

• A collaborative team player who can work across multiple stakeholders

Why Join Us

• Open, high-trust culture that values initiative, accountability, and customer-centricity.

• Vibrant Team Culture: Be part of a supportive, mission-driven team passionate about lifelong learning and digital transformation.