Senior Marketing Executive cum Designer

Key Responsibilities

• Develop and maintain brand identities across multiple F&B brands, including branding guidelines, packaging, and marketing collaterals.
• Plan and execute marketing campaigns, promotions, product launches, festive campaigns, and other brand initiatives.
• Design creative materials for digital and print, including social media content, menus, posters, flyers, packaging, POSM, and signage.
• Create social media content from concept to execution, including styling, food photography, videography, editing, and publishing.
• Manage social media platforms such as Instagram, TikTok, and Facebook, including content calendars, posting schedules, messages, comments, and customer enquiries.
• Develop monthly content plans and campaign ideas to improve brand awareness and customer engagement.
• Coordinate with shopping malls, agencies, media partners, corporate partners, printers, suppliers, and other external vendors.
• Manage quotations, artwork production, printing, installation, and quality control.
• Manage influencer/KOL collaborations, media partnerships, and other promotional collaborations.
• Coordinate marketing partnerships with banks, payment platforms, malls, schools, and other organizations.
• Monitor campaign and social media performance and prepare basic reports with recommendations.
• Support new brand launches, outlet openings, menu launches, and other promotional activities.
• Assign tasks to and guide junior designers or interns and liaise with outsourced designers when required to maintain creative quality and brand consistency.

Requirements

• Diploma/Degree in Graphic Design, Visual Communication, Marketing, Communications, or a related field.
• Strong graphic design skills with a good eye for branding, layout, typography, and visual storytelling.
• Proficient in Adobe creative software.
• Good photography, videography, and video editing skills.
• Good understanding of social media platforms and basic digital marketing.
• Able to handle both creative design and marketing coordination independently and as part of a team.
• Able to work effectively in a fast‑paced environment and manage multiple projects and deadlines.
• Good communication, coordination, and organizational skills.
• Experience in F&B, retail, lifestyle, or agency environments will be an advantage.