Head of Marketing
5500 - 6500 SGDASIAN SCREEN INSTITUTE PTE. LTD.
Lead the Brand. Inspire the Future. Shape Creative Careers.
Location: Singapore
Employment Type: Full Time
Build One of Asia's Most Inspiring Creative Education Brands
The Asian Screen Institute (ASI) is one of Asia's premier screen production and creative education institutions, dedicated to developing the next generation of filmmakers, musicians, designers and creative professionals through industry led education, global partnerships and immersive real world learning experiences.
At ASI, students don't simply study the creative industries. They create films, produce music, develop professional portfolios, learn from experienced industry practitioners and graduate with the practical skills, experience and professional networks needed to launch successful careers.
We're looking for an exceptional marketing leader who believes in creativity, innovation and the power of education to transform lives.
As our Head of Marketing, you'll play a pivotal role in shaping how the Asian Screen Institute is experienced, recognised and valued across Singapore, Asia and the global creative industries.
This is more than a marketing role.
It's an opportunity to build a world class creative education brand, inspire future filmmakers, musicians, designers and creative professionals, and help shape the future of creative education across Asia.
Our Culture
At the Asian Screen Institute, we believe the human spirit is the foundation of creativity, learning and storytelling.
We believe education is about inspiring people to discover their potential, pursue their passions and create work that connects with audiences, communities and the world.
We're building more than a workplace. We're building a community where creativity is celebrated, ideas are encouraged and every individual is valued.
Our culture is built on inspiration, enthusiasm, collaboration and mutual respect. We support one another, celebrate success together and believe the best creative work is achieved when talented people work with purpose, passion and a shared commitment to excellence.
We're looking for a leader who shares these values and can inspire both people and ideas.
Your Opportunity
As Head of Marketing, you'll lead the strategic direction of the Institute's brand, marketing, communications, student engagement and industry partnerships.
Reporting directly to the Principal, you'll work closely with senior leadership to strengthen ASI's reputation, grow student engagement and position the Institute as one of Asia's leading screen production and creative education institutions.
You'll lead a passionate marketing team while creating campaigns and experiences that inspire aspiring creatives to discover how their ambitions can become successful careers.
Your Impact
As Head of Marketing, you will:
- Lead the strategic direction of the ASI brand across all marketing and communications.
- Position ASI as one of Asia's leading screen production and creative education institutions.
- Develop integrated marketing campaigns that drive awareness, engagement and student enrolments.
- Lead the Institute's storytelling strategy across digital, print, video and social media.
- Oversee creative direction across publications, photography, film production, digital content and brand communications.
- Develop and strengthen relationships with schools, universities, education agents, government agencies and creative industry partners.
- Represent ASI at education, industry and community events.
- Champion innovation by embracing emerging technologies, including AI, to enhance marketing effectiveness and student engagement.
- Lead, mentor and inspire the Marketing Team and Student Engagement Advisor.
- Protect and strengthen the Institute's reputation through strategic communications, media engagement and brand leadership.
About You
You're a strategic thinker, creative leader and exceptional communicator who enjoys building brands, inspiring teams and creating meaningful connections.
You:
- Believe creativity has the power to change lives.
- Have a passion for education, storytelling and innovation.
- Enjoy developing people and building high performing teams.
- Are commercially minded while remaining creatively driven.
- Thrive in a collaborative and fast paced environment.
- Build trusted relationships with internal and external stakeholders.
- Enjoy creating ideas that inspire people to take action.
- Want to help shape the future of creative education across Asia.
Skills & Experience
To succeed in this role, you'll ideally have:
- A Bachelor's Degree in Marketing, Communications, Business, Media, Public Relations or a related discipline.
- Minimum five years' experience in strategic marketing, brand leadership or communications.
- Leadership experience managing marketing professionals or creative teams.
- Experience within higher education, private education or the creative industries will be highly regarded.
- Strong experience in digital marketing, content strategy, brand development and campaign management.
- Outstanding communication, presentation and stakeholder engagement skills.
- Experience managing creative projects, publications, websites, social media and digital campaigns.
- Excellent commercial awareness and strategic thinking.
- Excellent written and spoken English.
- Bilingual proficiency is highly desirable. Fluency in English and Mandarin will be advantageous when engaging with schools, education agents, industry partners and stakeholders across Asia.
Why Join ASI?
Joining the Asian Screen Institute means becoming part of one of Asia's most ambitious creative education institutions.
You'll have the opportunity to:
- Build and lead one of the region's most exciting creative education brands.
- Inspire the next generation of filmmakers, musicians, designers and creative professionals.
- Work alongside internationally recognised educators and industry practitioners.
- Build meaningful partnerships across education, government and the creative industries.
- Lead innovative campaigns that influence the future of creative education.
- Work in a culture built on inspiration, enthusiasm, collaboration and mutual respect.
- Continue your professional growth while making a lasting contribution to the future of creative education across Asia.
Ready to Build Something Extraordinary?
Every campaign you create has the power to inspire someone's future.
Every story you tell has the potential to help an aspiring creative discover a career they never imagined possible.
If you're passionate about building brands, inspiring people and shaping the future of creative education, we'd love to hear from you.
Please submit:
- Your resume
- A cover letter outlining why you're the ideal candidate for this role.
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