Director, Digital Marketing Technology
13000 - 17000 SGDFull-time
PAN PACIFIC MARKETING SERVICES PTE. LTD.
Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.
Based at our Corporate Office in Singapore, we are looking for a passionate and energetic individual to join us as Director, Digital Marketing Technology .
Job Responsibilities
The Director, Digital Marketing Technology is responsible for leading the development, and execution of Pan Pacific Hotels Group’s (PPHG) digital marketing technology ecosystem and digital guest experience.
This role sits across Marketing, Technology, and Data, and focuses on building a customer-focused, data-driven, and AI-enabled digital ecosystem. Key areas include Brand.com, customer data, and marketing technology platforms to deliver seamless and personalized guest experiences.
Combining strong commercial and technical expertise, he/she will define and execute the roadmap across digital platforms and emerging technologies, ensuring alignment with business goals and consistent execution across all properties.
Primary Responsibilities
Digital Strategy & Transformation
- Define and lead the Group’s Digital Marketing Technology roadmap aligned with business and commercial priorities
- Translate strategic vision into scalable and actionable initiatives across marketing, data, and technology platforms
- Identify and implement emerging technologies to drive competitive advantage and business growth
Digital Experience & Brand.com Leadership
- Own the strategy, performance, and continuous optimization of PPHG’s Brand.com
ecosystem as the primary direct booking channel - Drive initiatives across UX/UI, conversion rate optimization (CRO), mobile-first
design, and personalization - Lead development of next-generation digital experiences e.g. AI chatbot, booking engine enhancements etc.
- Ensure global consistency of brand and experience standards with flexibility for property-level execution
Martech, Customer Data & Personalisation
- Lead the development and governance of Customer Data Platform (CDP) /
Customer Experience Platform (CXP) capabilities - Enable a single customer view through integration of CRM, loyalty, booking, and third-party data sources
- Drive segmentation, targeting, and lifecycle marketing through marketing automation platforms
- Champion data-driven marketing and personalization across all digital touchpoints, Data, Analytics & Measurement
- Partner with Internal Stakeholders (IT, Revenue etc.) to evolve the Group’s data architecture and infrastructure, including cloud-based data platforms
- Ensure strong data governance, quality, and accessibility for marketing and analytics
- Drive adoption of analytics tools, dashboards, and experimentation frameworks to support continuous optimization
AI, Innovation & Future Capabilities
- Lead adoption of AI-driven marketing capabilities including personalization, segmentation, and automated insights
- Drive development of Generative AI and LLM-based use cases (e.g., conversational search, AI booking flows)
- Develop and execute Generative Engine Optimization (GEO) strategies
- Continuously evaluate and pilot emerging technologies to future-proof the Group’s digital ecosystem
Technology Delivery & Platform Management
- Oversee end-to-end delivery of key digital initiatives (e.g., CMS migration, CDP/CXP implementation, booking platform enhancements)
- Working with IT to ensure scalable, secure, and high-performing system architecture
- Lead RFP processes, vendor selection, contract negotiation, implementation governance, and ongoing vendor management processes
- Ensure seamless integration across platforms and systems
Operational Excellence & Property Enablement
- Establish governance, frameworks, and standards for website and digital platform management
- Develop and deploy playbooks, toolkits, and training programs for property teams
- Conduct regular performance reviews and audits to drive continuous improvement
- Enable properties to effectively leverage digital platforms for campaigns, content, and optimization
The Person:
- Minimum of 10 years’ experience in managing web application development, with hands-on experience in Digital Technologies, with significant experience in leading and providing solutions to large and complex high-volume transactional systems environment.
- Familiarity with hospitality industry will be an advantage
- Good knowledge of web standards, CSS, XHTML, one or more Javascript frameworks, and AJAX.
- Knowledge of Internet protocols and RFC standards and database management systems
- Degree (or above) in Computer Science, Information Systems, Computer Engineering, Marketing Technology or related discipline
- A solution-oriented mindset. Using technical know-how, experience, data-driven insights, and creativity to create the best web experiences
- Ability to analyse complex problems, identify alternative solutions, project consequences of proposed plans, and implement recommendations in support of technology and information
- Strategic and tactical, with the skill to move seamlessly from high-level vision and clarity of thought to detail-oriented execution and delivery.
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
- Experience and proven record of managing an RFP process, all the way to executing a contract.
- Excellent written and verbal communication skills, with the ability to present findings and recommendations targeted to the audience in question
- Familiar with CMS platforms (e.g. Adobe Experience Manager), Cloud platforms (e.g. AWS, Azure), CRM / CDP / marketing automation tools, Web analytics and tagging tools
- Basic understanding of system integrations (APIs)
- Digital Experience such as website optimization, UX/UI, and CRO
- Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.
We regret that only shortlisted candidates will be notified.
Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Director, Digital Marketing Technology in Singapore vacancy
17000 - 20000 SGD
...We are looking for a Director, Service Innovation & Digital Technology for our Global Services business, to drive state-of-the-art service platforms &digital technology that are integrated into our Cytiva equipment and the way inwhich our service engineers work day-to-day...8000 - 18000 SGD
...one of the world’s leading integrated marketing communications networks, with more than... ...candidates for the position of: Digital Group Director Key Responsibilities: Client Leadership... ...emerging digital trends, platforms, technologies, and consumer behaviours. Campaign...15000 - 20000 SGD
...corporate finance & advisory, navigating debt and equity capital markets, derivatives trading, brokerage and research for both retail... ..., and prime brokerage. Job Description: The Head of Digital & Technology Transformation is responsible for driving the organisation's...8000 - 14000 SGD
...Company Overview Options Group is a global executive search, market intelligence, and strategic consulting firm founded in 1992. Based in Singapore, it specializes in financial services and technology, connecting clients with top talent across APAC and EMEA through regional...10500 - 25000 SGD
...About the Role We are seeking an experienced Director, Product & Technology to lead our product strategy and technology development for next-generation... ..., ensuring our products remain competitive in global markets while supporting the company's long-term business strategy....10000 - 12000 SGD
...Key Responsibilities Develop and execute the company's enterprise AI and digital transformation strategy aligned with business objectives. Define AI governance frameworks, technology roadmaps, and investment strategies for enterprise-wide AI adoption. Lead the implementation...3200 - 4000 SGD
...Job Description: 1. Digital Marketing & Content Management Create, manage, and maintain content for the company website, social media... ...-pilot, ChatGPT, Power Automate, CRM automation, and related technologies. Identify opportunities to enhance productivity and operational...5000 - 6500 SGD
...re partnering with a well-established organisation to hire a Digital Marketing Manager who will play a key role in shaping and executing... ...relationships with internal stakeholders, external agencies and technology partners to deliver successful marketing outcomes....2000 - 2800 SGD
...and you genuinely get excited when a post blows up — we want to hear from you! We're on the huntfor a fun, driven, and creative Digital Marketing Executive to join our team and help us make some noise online. WHAT YOU'LL BE DOING Social Media& Content - Start and...3500 - 4500 SGD
...Job Description: We are seeking a skilled Digital Marketing Specialist to manage and optimize our online presence across multiple platforms. The ideal candidate will have experience in social media marketing, content creation, video editing, and platform analytics. You...- ...transforming industries through cutting-edge technology. Our mission is to harness the power of... ...- Develop and implement comprehensive marketing strategies to enhance brand awareness and... ...fundraising success. - Proficiency in digital marketing tools and platforms, including...
- ...- Develop and implement comprehensive marketing strategies to enhance brand visibility and... ...campaigns across various channels, including digital, print, and events. - Analyze market... ...and inclusive work environment. - Access to industry-leading tools and technologies....
- ...and implement comprehensive marketing strategies to increase brand... ...multiple channels, including digital, print, and events. - Analyze... ...achieve targets. The Marketing Director plays a critical role in... ...and a deep understanding of current marketing trends and technologies....
3000 - 4800 SGD
...Job Description: A Digital Marketer is responsible for planning, implementing, and managing online marketing campaigns to promote a company’s products or services. They leverage digital channels such as social media, email, search engines, and websites to enhance brand...2500 - 3500 SGD
...and social media platforms. · Prepare and analyse reports to improve sales and traffic · Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments Requirements: · Preferably experience with E...1600 - 1800 SGD
...design posters and reels, update the website, and manage email marketing to grow our online presence and engage audiences effectively.... ...competencies and qualifications Passion for mental health and digital storytelling Suitable for polytechnic or university students...6500 - 8300 SGD
...drive the development and enhancement of digital products that support Singapore's business... ...product adoption through effective go-to-market planning and stakeholder engagement.... ...Degree in Computer Science, Information Technology, Engineering or a related discipline....1 SGD
...seeking a highly strategic and hands-on Marketing Director to lead our marketing function and a... ...comprising marketing, data analyst and graphic/digital designers. Reporting to the Managing... ...B2B focus in media, advertising, technology, martech, or related industries. ~ Experience...- ...and design. All underpinned by technology created with purpose. You... ...We need a Business Technology Director who has experience advising CIOs... ...consulting, enterprise and digital architecture ~ Strong consulting... ..., all fueled by its market leading capabilities in AI, generative...
9500 - 10000 SGD
...Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising... ...with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption...5000 - 10000 SGD
...focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory... .... Role Overview Vertical Institute is looking for a Digital Marketing Trainer to deliver practical training programmes focused on...- SLB is leading our industry into digital transformation. Our digital technology experts harness the full power of data to solve the domain's biggest challenges. We leverage the elasticity and collaboration of the cloud, apply the efficiency of high-performance computing, tap...
1000 - 3000 SGD
...What You’ll Do: Run digital campaigns: Assist in planning and launching ads on social media platforms Generate leads: Create content... ...with business goals You Should Have: Currently studying Marketing, Communications, Business, or related field Interest in...1000 - 1200 SGD
...Digital Marketing Intern @ My Queen About Us: My Queen is a prenatal and postpartum wellness center — with a mission to empower women through one of the most transformative journeys of their lives. We’re looking for a Digital Marketing Intern who’s ready to make an impact...2800 - 5500 SGD
...Create and curate engaging and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns... ..., and messages. Job Requirements: At least Degree in marketing, business, communications, or a related field Proven work experience...17000 - 28000 SGD
...strategy for N+2 and beyond advanced packaging technologies, leading disruptive innovation that... ...unlocks new value creation opportunities. The Director will build and lead a high-impact team... ...technology inflections to customer and market roadmaps. This position operates at the...2800 - 4200 SGD
...Job Description: - # Develop, execute, and manage digital marketing strategies and integrated marketing campaigns across various e-commerce platforms and digital channels to drive brand awareness, customer engagement, and online sales. # Coordinate with platform account...7000 - 9000 SGD
...About the Role As Marketing Technology Manager, you are the owner of our marketing technology stack — HubSpot, 6sense, and their integration with CRM and the wider data estate. You design how the system works: lifecycle stages, lead scoring and routing, data model and hygiene...2500 - 3500 SGD
...Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility... ...across social media and websites. Develop and launch optimized digital advertisements to drive brand awareness and business growth....2800 - 3300 SGD
...About the Role Aire is looking for a Digital Marketing Executive to own our social and live commerce presence end-to-end. This role sits at the intersection of affiliate marketing, live selling, and community management — you'll be the person building and running the relationships...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Digital Marketing Technology. Be the first to apply!
