Digital Marketing Manager - Education Institution / 5 days [2683]
5000 - 6500 SGDFull-time
The Supreme HR Advisory Pte. Ltd.
WhatsApp: View phone number on mycareersfuture.gov.sg (Kyler)
Email: View email address on mycareersfuture.gov.sg
- Location: Central
- Salary $5,000 - $6,500
- Working Day: 5 days
- Working Hours: 8.30am to 6pm (Mon-Thu), 8.30am to 5.30pm (Fri)
Responsibilities
- Develop and implement digital marketing plans to drive incremental lead targets for campaigns.
- Manage end-to-end digital campaigns including digital media planning, SEM, SEO, AEO, GEO, paid social media advertising, content optimisation, campaign landing page/website optimisation, marketing automation, and email marketing.
- Monitor, analyse, and fine-tune campaign performance through data-driven insights.
- Provide campaign performance reporting (daily, weekly, and monthly) using analytics tools and CRM platforms such as Power BI and HubSpot.
- Fine-tune marketing strategies and media plans based on campaign performance.
- Work closely with Corporate and Programme Marketing teams, agencies, and vendors to deliver lead targets and campaign objectives.
- Work with partners to maintain, monitor, review, analyse, optimise, and report on GenAI tools used by the company.
- Conduct competitor studies and report on key performance metrics.
- Support marketing events, conferences, and other company initiatives when required, including occasional weekends.
- Assist with marketing budget planning, allocation monitoring, expenditure tracking, and management against objectives and targets.
- Manage Digital Marketing Executive/Senior Executive in the daily execution of digital marketing duties.
Requirements
- Degree in Marketing, Advertising, Business, or related discipline preferred.
- Minimum 5–7 years of relevant digital marketing experience.
- Strong experience in Google Ads, SEO, AEO, GEO, and paid social media marketing (Meta Ads preferred).
- Experience in CRM, marketing automation, media planning/buying, and project management.
- Proficient in analytics tools and campaign performance optimisation.
- Experience managing agencies/vendors and working within budgets and deadlines.
- Prior team leadership and people management experience is preferred.
The Supreme HR Advisory Pte. Ltd | 14C7279
Gan Kai Le | R23112683
Vacancy posted 15 days ago
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